Manage all Digital Marketing and Strategy initiatives for both Lewis University and recently merged St. Augustine College

Supported Latin America hotels with a focus on developing strategic marketing plans that addressed local and regional business objectives; primarily through digital channels (i.e. natural and paid search, display ads, email and website content).

Agency business partner to State Farm’s senior marketing executives, including C-suite level, to manage investment in CRM and 1:1 program. Strategic thought leader responsible for the long-term vision of State Farm’s CRM customer journey, across both acquisition and cross sell programs, and general market and Hispanic.

Developed and executed international, multicultural, and national market opportunity plans; using proprietary and third party insights. Led all market research initiatives using qualitative and quantitative methods to inform messaging, positioning, competition, pricing, channel mix, UX, and new markets of opportunity. Created a data warehouse and integrated all marketing analytics; allowed for reporting automation, dashboard customization, and full integration of lead generation funnel. Spearheaded the implementation of CRM marketing strategies for all segments.

Developed and directed the Agent Social Media Program, a regional market growth strategy which led to 100 agency partners adopting a proprietary social media dashboard and engagement tool. Mentored and trained more than 50 insurance agencies and sales staff in digital marketing best practices, including cross-selling, retention and new business.