• Lead the role with the Simplilearn business team and help execute business strategies.• There are two main aspects to this role. First is category growth - which focuses on product-wise revenue growth through a full-funnel approach across product, marketing, and sales interventions. Second is productivity growth - which focuses on process improvements on the sales side, to improve lead conversions, average selling price, and better revenue per sales rep. And both line up to directly impact the revenue growth of the business.• Influenced and own growth strategy and planning for the consumer business• Own and drive product and category-wise growth through full-funnel analysis from traffic to leads to orders to revenue and driving product superiority thru product marketing interventions• Promote revenue growth through better conversions and identify new growth drivers thru market mapping, competition tracking, and spotting growth trends• Drive growth in sales productivity through sales process innovations, salesforce product optimizations, analyzing product positioning, etc.• Collaborate with geo business unit heads and product management and marketing leaders on overall strategy and execution

• Act as the primary thought leader for the complete product portfolio we have, both internally & externally, including speaking engagements and written works.• Responsible for running the global product marketing team spread across 143+ countries and portfolio of 22+ Ed-Tech products• Collaborate with product management, sales, and marketing communications to develop product positioning and messaging that resonates with the brand's target buyer personas.• Develop and execute strategies and plans to: increase top-of-funnel growth, optimize conversion rates, increase ACV, and improve retention• Understand and document our buyer’s process, including where they get information, and the who, what, when, and why behind the decisions they make. Then drive changes to our sales and marketing processes based on what I've learned.• Assess the effectiveness of the marketing programs that support our products on an ongoing basis, and report back to the business on required changes.• Understand and support our sales channels; help them on the problems we solve for our buyers and users; develop internal tools and external collateral and guide them on how and when to use it.

• Manage company products conceptually and from a business standpoint, majorly the ones related to Blockchain Technology• Planned & Executed scholarship program in the EMEA region, driving 75,000 page views, 5000+ applications, and ~$300,000 worth of revenue in less than 90 days.• Built and managed an international brand portfolio across 141 countries, playing a key role in 3 product launches: CyberQ, HIVE & Break the Code.• Executed activities including but not limited to driving eCommerce sales, revenue funnel management with product-driven campaigns, product positioning, paid marketing, email marketing, and digital marketing planning, to achieve higher brand recall.• Lead company's product portfolio over North American and APAC regions • Work along with Advisory Board members to result in the growth of the organization from a pure industry perspective• Help in translating technical details into benefits for the user by using different personas• Proficiently manage all digital marketing and content marketing campaigns to ensure online dominance over the search engine, display advertisement & other networks• Analyze market trends to position & price products, and develop product marketing strategies (pricing, GTM, advertising, product launching)• Craft compelling messages across marketing channels (landing pages, ad campaigns)• Manage & work with various teams (design, content, acquisition, product, sales) to implement strategies and get the right message across various forms of media• Run competitor surveys & intelligence gathering to benchmark features & innovations• Plan and execute Expert Webinar Series, Advisory Board Meetings & Conferences, along with Competitions for the larger community• Run customer & partner satisfaction surveys and translate learnings into process changes and evaluate projects using relevant KPIs and feedback from existing and prospective customers

• Proven understanding and implementation of pay-per-click, search engine optimization (SEO), google analytics, and data analysis. Oversee major organic marketing campaigns (Link building, content Marketing & provide feedback and strategy• Devised Content Strategy for the Website and work with the Content writing team to ensure that all blogs, videos, and emails are sent out in a timely manner.• Develop landing pages with high conversion rates, few landing page campaigns have achieved 30-40% opt-in rates while satisfying stringent ad network quality scores.• Scrutinized, edited, and managed marketing collateral created by the partnered agency including ad copy, landing pages, email blasts, etc.• Worked directly with the product development team to ensure digitally aligned product, including responsive time, determining correct user experience, and designing user journey roadmap• Led a team of 10 members which included digital marketers, content writers, and graphic designers, to ensure effective product marketing efforts, user acquisition and implemented growth hacks for closing high ticket clients for the company• Was responsible to deliver product pitches to various angel investors, VC firms; represented the product at YCombinator, India

• Manage link builders, content editors, designers, and developers to produce high-quality links, web pages, and high-functioning forms, databases, and APIs.• Developed and managed digital pay-per-click advertising programs using Google AdWords, Facebook, and third-party content distribution networks.• Expert in using web analytics tools like Google Analytics, Web Trends in order to analyze Traffic trends, Visitor behavior, and measure the success of SEO/SEM/PPC campaigns.• Performed monthly adjustments on accounts/campaigns in Google AdWords and social media channels in order to maximize performance within the current budget.• Produced monthly performance reports for clients for SEM programs utilizing reporting tools such as Google Analytics; determining key metrics that were of primary importance to clients, and provided trending data to compare results month-by-month.• Implemented SEO strategies for client websites including layout, content optimization, keyword structuring, etc. assisted in providing ROI analysis of digital marketing campaigns.• Led a team to promised ROI and monthly growth rate; including daily task assessment and report generation.

• Conducted comprehensive market research to gain deep insights into the target audience, industry trends, and competitive landscape within the AR/VR/MR market. This research served as the foundation for informed product development, positioning, and effective marketing strategies.• Successfully launched HelloSaarthi Educards, an augmented reality product, and achieved exceptional results by scaling monthly recurring revenue (MRR) to approximately $80,000 in less than 6 months. This achievement was driven by meticulous efforts in defining target markets, identifying optimal distribution channels, implementing effective pricing strategies, and launching compelling marketing campaigns to generate awareness and drive demand.• Demonstrated thought leadership and built credibility for the company by taking ownership of creating authoritative industry reports and whitepapers. These publications showcased the company's expertise and helped establish it as a trusted and knowledgeable resource within the augmented reality and multimedia market. • Developed strategic channel partnerships to enhance the authority and sales pipeline for a driving simulator product. By forging key alliances with relevant industry partners, helped expand the product's reach and created new opportunities for sales. Additionally, by integrating a Software-as-a-Service (SaaS) outlook for the product, the manager ensured its long-term viability and scalability while meeting evolving market demands.