Ali Marshall Email & Phone Number

+ Led Southeast Region, consisting of 140 American Eagle/Aerie stores from Virginia to Puerto Rico, providing training tools, simplified communication & strategic direction+ Ensured stores had skills & tools needed to drive results through purposeful community outreach, maximizing the customer journey and quality traffic, impacting critical KPIs & top line sales through events, appointments & social media content + Analyzed business results & trends, both internally and externally, along with brand priorities, ensuring they were leveraged through social content and community networking+ Led and developed a talent management strategy for myAE/myAERIE influencer teams, both District Market Leaders and social media Influencers

Annapolis, Maryland, United States

+ Accelerated sales trends through weekly analysis of sales & item selling; lead Team to course-correct opportunity areas through review of operational processes+ Drove consistent results in non-negotiable Leadership priorities, both Customer Experience & Loyalty Program enrollments+ Monitored P/L to ensure profitability and strong gross margin performance+ Drove staffing optimization through cross-training and "one-team" mentality during challenging labor market+ Promoted several HP Colleagues and Executive Leaders into new roles within the Macy’s organization

Washington D.C. Metro Area

+ Directed consistent, high-caliber execution based on Macy’s National guidelines & standards; recommended corrective actions that would improve sell-thru & accelerate business trends in 16 stores in the DMV Market+ Led floor planning process through collaboration Store Teams with laser focus on increasing productivity, customer-friendly flows and adjacencies while understanding competitive market share opportunities and business trends+ Responsible for managing the Personal Stylists; developed their mindset to shift to virtual selling through Social Media & Events+ Collaborated with Kasper Group Vendor partners to promote two HP merchandisers into Vendor-funded Coordinators to support over-penetrated wear-to-work businesses

Washington D.C. Metro Area

+ Responsible for leading and managing the Inventory Management & Forecast Planning Team; managed a portfolio manager of over 6,000 SKUS across multiple product categories+ Key business partner to Product Management teams in creating SKU-level sales plans by product category for both the ecommerce website and the multi-channel Wholesale business+ Created lifecycle strategy by item through stringent product analysis and performance reviews+ Communicated forecasted projections to Vendor partners to aid in inventory flow, Vendor production planning, manage lead times & increase on-time delivery

Washington D.C. Metro Area

+ Accountable for 19 retail locations across the Mid-Atlantic/Central Region with $200M in annual sales volume & associated inventory to drive sales+ Consistently monitored sales & inventory to ensure healthy inventory turn+ Created & analyzed floorplans to determine effective placement of product categories from both a productivity & branding perspective, while identifying distortion opportunities for growth and local consumer trends+ Executed in-store product trainings with retail teams to drive focus on global business strategies+ Provided Event support through creation & procurement of product-specific assortments

Washington D.C. Metro Area

+ Supported Region, with laser focus on 24 locations in the DMV with $550M in annual sales volume+ Created locational sales plan targets by season and analyzed total store business weekly to monitor performance + Conveyed needs to NY partners support needed to achieve sales plans, including adjustments to existing allocations/assortments based on customer input, market trends, competition & store changes+ Reviewed locational .com demand along with in-store buying habits to understand opportunities to increase average household visits, AUR spending & repeat purchases+ Expert on Competition, present Market Share opportunities, pricing evaluations & assortment needs to NY Merchant/Planning partners

Washington D.C. Metro Area

+ Responsible for delivering sales, margin & turn in 12 stores in the Northern VA/DC area, managed $40M+ in annual sales volume+ Built bottom-up, store-level financial sales plans while reviewing historical data, store location attributes & store team/customer input+ Analyzed space productivity and provided guidance/input to space allocations to ensure merchandising flow coordinated with sales plans & locational strategies

Madison, Va

+ Closely monitored Gross Margin targets, negotiated costs to support with Vendor partners+ Acquired product information within tight deadlines, cascaded to all departments including QA, Marketing & Creative Development+ Collaborated with Creative/Web teams on product presentation & copy detail, both in print & online+ Traveled to both domestic Trade Shows & overseas to review & source new products for development, selected products based on pricing, quality, seasonality & availability

Madison, Va

+ Forecast product sales by catalog mailing, partnered with Inventory Planners to secure product needs for retail channel+ Responsible for building and purchasing all store-only assortments+ Reviewed sales performance by product, partnered with Vendors & Inventory Planners on reorders and/or executed end of season liquidation plans

Oakland, New Jersey

+ Executed pre-season & in-season buys, analyzed projections & monitored inventory levels

Short Hills, Nj

New York, Ny