• Boosted landing page conversion rates by 35% through structured design and content optimization using WordPress.• Streamlined website maintenance by efficiently addressing web update requests from various departments, reducing average turnaround time by 25%.• Enhanced digital content quality by producing versatile materials for web, print, training, and presentations, resulting in a 20% increase in audience engagement.• Optimized website and social media performance by integrating SEO/SEM, analytics, and reporting, leading to a 30% improvement in overall site traffic and a 46% increase in email open rates through data-driven A/B testing.

• Enhanced visual communication by successfully translating subject matter into concrete designs for newsletters, promotional materials, and sales collateral.• Elevated brand prominence and customer loyalty by directing digital/print design projects for a wide array of local and national clients.• Expanded Printnology's online presence by formulating and administering an all-encompassing social media strategy, promoting customer interaction and brand recognition.

• Increased display ad effectiveness through the design, submission, and implementation of A/B testing to measure performance, optimizing marketing ROI.• Developed a responsive mobile monitoring software (KISM) using HTML/CSS, resulting in a 15% improvement in user experience.• Collaborated with cross-functional teams to create engaging experiences through applying design thinking to solve complex problems, iterating on solutions through user testing wireframes and low/high fidelity prototyping to further enhance the overall experience.• Fostered collaborative problem-solving with cross-functional teams, applying design thinking and iterative user testing to create engaging experiences.• Directed up to five projects weekly within deadline-driven, high-pressure environments.

• Boosted content engagement through the ideation and development of effective visuals for various internal and external content strategies, including social media creative, digital and print ads, internal newsletters, and facility collateral.• Promoted sales growth and influences new client perspective by generating detailed informational material/presentations and RFP's.• Increased email communication and social media post open rates by 25% through the assembly of visually appealing content using Constant Contact, Canva, and Adobe Creative Suite.• Enhanced event promotion and attendance through the creation of visually impactful materials, leading to increased brand exposure and potential client outreach.

• Partnered with identified vendors to support creative content development that furthered the Marketing department's goals.• Developed 30+ design templates that increased overall quality of production and improved customer satisfaction to 92%• Supported 10 various external company teams by designing logos and other graphic materials used to communicate ideas to key stake-holders and their clients• Designed sophisticated, informative marketing materials to support sales enablement including, one-sheeters, brochures, and other customer-facing collateral