Andrea Martinez Email & Phone Number

Berkeley, Ca, Us

Rosemont, Il, Us

- Event Planning & Execution: Spearheaded the planning, coordination, and execution of large-scale corporate events, hosting 3,000+ attendees to showcase restaurant partners and drive client engagement.- Vendor Management & Negotiation: Managed contracts and vendor relationships, negotiating terms for event logistics, supplies, and services to ensure cost efficiency and high-quality execution.- Team Leadership: Supervised one direct report, overseeing digital marketing and print efforts, ensuring alignment with event objectives and consistency in brand messaging.- Client Acquisition & Sales Support: Designed and executed events with a strategic focus on generating new leads and expanding client relationships, directly supporting the sales team in securing new business.- Logistics & Post-Event Analysis: Managed all event logistics, including on-site execution and post-event tear-down, while analyzing success metrics to measure ROI and identify areas for improvement.

San Francisco, California, Us

- Drove scalable growth towards the adoption of food delivery via autonomous robots at US universities across 35+ existing and new campus markets, maintaining a 1:1 relationship with university contacts to develop unique awareness strategies, including unique printed collateral, in-person events, sponsored promotions, campus and local media.- Developed national campaigns to drive conversion and retention using email and push notification marketing. Leveraged data science software (Tableau, Amplitude, Metabase) and customer engagement platforms (Airship) to create the company’s first programmatic campaigns based on personalized user data resulting in the most successful incremental revenue campaign at scale (357% above average campaigns).- Utilized data infrastructures to analyze and prioritize incremental revenue and gross profit contribution to create more effective marketing strategies focusing on lower frequency high-impact campaigns. Successfully reduced campaign frequency 10x and went from spending $20K+ per quarter to bringing in over $150K+ in incremental revenue.- Owned the implementation of an internal marketing tracking system using Airtable to unify team workflow, optimize processes and automate data sharing cross-functionally across business development, data, and operations teams.- Developed a weekly Marketing Revenue Report to communicate high level insights and progress towards OKRs for C-suite executives.- Spearheaded brand strategies for thought-leadership pieces, including Black History Month and Women's History Month.

Chicago, Illinois, Us

- Responsible for driving conversion & retention for food delivery on our Grubhub Campus Dining platform for over 1 million users at 180+ universities through omni-channel national delivery campaigns focused on student tentpoles, while managing a $3 million budget.- Collaborated cross-functionally daily with Customer Success Managers, brand, creative, research, CRM, legal, engineering and product teams to project manage the creation of omni-channel digital marketing campaigns.- Tracked A/B messaging and marketing strategies to optimize performance, improve ROI and measure progress towards KPI's- Spearheaded testing new channels (SMS, influencer marketing, paid ads) for target college student demographic and successfully implemented by getting cross-functional buy-in. Several channels are still used at the company now.

Chicago, Illinois, Us

Tapingo was acquired by Grubhub in November 2018. - Managed and executed all strategic acquisition and migration marketing for Tapingo to Grubhub Campus Dining. - Successfully transitioned 78% of active users and 115% of overall expected users by project managing the strategy, research, messaging, digital and physical marketing creation, QA, bug investigation/tracking, cross-functional team integration to ensure cross communications of all marketing initiatives and changes, and follow up programming.

San Francisco, California, Us

- Responsible for 180+ campuses full-funnel growth initiatives from graphic design creation, developing physical marketing collateral, building programmatic CRM campaigns, and ad hoc localized CRM. - Spearheaded new channel exploration for paid social media, organic social media (Instagram and Twitter), and partnered campus co-marketing. - Took results from campaign learnings to develop better strategies.

Santa Clara, California, Us

Responsible for developing marketing content for new smart home technologies, including large marketing projects and complete ad-kits for channel and OEM partners. Worked with numerous design agencies to create in-store banners, website banners, static graphics, infographics, social media taglines, as well as created a physical “tiny smart home,” in order to increase consumer understanding and interest in smart home technologies.

Santa Clara, California, Us

Responsible for assisting in the development and implementation of Intel Desktop marketing and internal business development. Accomplished through providing an outside consumer perspective, organizing technical sessions and demos for the Intel Developers Forum, developing a monthly newsletter, leading website re-designs, assisting in driving go-to-market strategies, presenting systems to external agencies for ad campaigns, working with limited budgets to execute successful advertising, and collecting, analyzing, and presenting market research to determine cross consumer positioning for management teams.