Helping businesses building and strengthening their brands by developing brand platforms, for both new or stablished companies, to help them reach their strategic goals, resonate with its target audience and set their brand apart from competitors. Delivery of a suite of strategic assets including internal and external key insights, benchmark analysis, brand audit, interviews with key stakeholders, conducting creative workshops, defining purposeful brand narratives, positioning, value proposition, brand architecture, verbal identity (naming, tagline, tone of voice and messaging), and providing strategic guidance on brand communication and activation plans. Direct report to Chief Strategy Officer.Companies I worked for range across different industries, size, level of awareness and nationality:International: Levi Strauss & Co., Pacha, Amadeus, Aeroméxico, EIF (European Investment Fund), Kimpton Hotels, TSE (Toulouse School of Economics), Piraeus bank.National: Occident, Enciclopèdia Catalana, Museu Picasso, Nanimarquina, CATEB (Col·legi de l'Arquitectura Tècnica de Barcelona), CETT (School of Tourism, Hospitality and Gastronomy), Babybites, IAAC (Institute of Advanced Architecture of Catalonia).

Coordination and management of branding projects and collaboration in their brand strategy phases. Project management, with constant contact with both the creative team and the client, from the birth of the project to its final production, combining the strategic, creative vision and global coordination of the project.- Project management: Planning the workload of the team members for an efficient development of the projects.Production: Coordination of production processes (search for collaborators, transmission of briefings, timings and budgets management).- Customer Management: Main contact with the client, communication and permanent monitoring of the project.- Creative and strategic support: Provide support to the Strategy department in research and analysis processes, brand narratives and brand architecture, copywriting, verbal identity, branded content, etc.
- Communications: Social media management.
- Support to the Commercial Department: first contact meetings and help on the definition of the quotations and scope of work.- Support in the general management of the studio: HR, administration, procedures design, and event management.

Head of the Marketing and Communications department of the German brand Concord (premium brand of the Jané Group) - Responsible for the definition and implementation of the global Marketing Plan, and the effective distribution of the annual budget (accountable for +1M), ensuring the correct development of the corporate strategy by distributors and the global team. Working alongside the Sales and Product design teams. Daily work with international team. Reporting to VP of Product&Marketing.Creation and management of the organization's internal and external communications, including
- PR: All communications with press and industry magazines. Creation of newsletters, press releases and branded content. Member of the Madrid Childcare Fair Committee (IFEMA). - Product comms: demonstrative videos, packaging information, microsites. 
- Product strategy: naming and key messaging creation. Activation actions for product launching, promotions and go-to-market, in collaboration with the Export Department.- Community management: content management in all channels (Ig, Fb, Yb, and Ln), including campaigns. - Advertising: Developing briefings and management of tv spots, digital and magazine campaigns. Relationship with advertising agencies.- RSC: Organization of Corporate Social Responsibility actions.

Creation, edition and production management, including agencies and vendors management, of all 
- Collaterals (annual catalogue, leaflets, and corporate touchpoints, merchandising) 
- Events (international fairs, product presentations, influencers events, sales conventions), 
- Trade marketing (all communications at the point of sale), - Digital assets (main website, microsites, content sites)