Alexa M. Email & Phone Number

I lead a mission-driven EdTech startup developing an innovative suite of mobile apps and digital content for effective language acquisition. As the founder overseeing product strategy and vision, my responsibilities include:Product DevelopmentDefine product roadmaps and features for an engaging free-to-use model with premium subscription optionsArchitect structured yet immersive language learning curriculums spanning multiple proficiency levelsGuide content creation ensuring high-quality, pedagogically sound learning experiencesDesign & User ExperienceSpearhead UI/UX design utilizing tools like Sketch and Figma to craft intuitive user interfacesConduct user research and testing to validate concepts and optimize engagementTechnology LeadershipManage the development process, integrating educational content with robust mobile app architecture (React Native)Oversee the use of Python, APIs, AWS cloud services to enable interactive features and scalable deploymentGuide the technical team in implementing product features and ensuring code qualityBusiness Strategy & OperationsLead market research, competitive analysis, branding strategy, and go-to-market planningManage partnerships, fundraising initiatives, talent acquisition, and team operations

Los Angeles, California, United States

Managed the flagship branded uniform program for Fortune 500 telecom client Lumen Technologies. This multi-million-dollar initiative provided on-demand apparel and merchandise solutions to 3 of Lumen's brands serving over 8,000 employees.Core responsibilities included:- End-to-end program management spanning budget oversight, inventory operations, and supply chain coordination- Overseeing e-commerce sites, product merchandising, and creation of branded product mockups across Lumen's brands- Directly collaborating with Lumen's management team to enhance program offerings and deliver strategic solutions- Ensuring adherence to Lumen's branding guidelines, quality standards, and delivery timelines across 900,000+ units produced annually- Analyzing performance metrics to identify opportunities for process improvements and cost optimizationThrough strategic execution and client partnership, successfully implemented and optimized this vital branded uniform program serving a key corporate account.

Hong Kong Sar

Provided personalized academic tutoring and mentorship catering to diverse learning needs of students aged 3-15 through tailored 1:1 lesson plans. Key achievements included:Academic Tutoring- Designed and conducted customized lesson plans aligned with individual student strengths, weaknesses, and learning styles- Continuously monitored progress through assessments and adjusted teaching methods for maximum comprehension- Prepared students for selective school entrance exams through mock tests and interviews specific to application requirementsCollege Admissions Consulting- Guided high school students in identifying best-fit universities aligning with academic profiles and career interests- Collaborated on crafting compelling applications highlighting unique attributes for Ivy League and top-tier institutions- Mentored students through all aspects of the admissions process including essays, recommendations, and interviews

Los Angeles, California, United States

Founded and scaled a profitable online retail business in the office supplies industry from the ground up. As the sole founder operating with a lean startup approach, achieved over 6 figures in revenue by the second year through strategic planning and execution across all business functions.Entrepreneurial Leadership- Spearheaded all aspects of the business including strategic planning, brand building, marketing, merchandising, and operations- Established robust e-commerce sales channels via Amazon, eBay (#1 seller for numerous products), and custom BigCommerce website- Optimized cash flows by judiciously re-investing profits into growth opportunities like staffing independent contractorsProduct Management & Supplier Relationships- Oversaw an expansive product catalog spanning over 100 unique SKUs across diverse office supply categories- Forged strategic supplier partnerships including direct importing agreements with leading overseas manufacturers- Maintained competitive edge by proactively monitoring industry trends to launch new market-leading products ahead of competitorsCustomer Experience & Operations- Cultivated outstanding customer service and support through omnichannel interactions (email, chat, phone) strengthening brand loyalty- Delivered expedited 1-day shipping on all orders along with transparent real-time tracking for seamless customer experiences- Ensured robust legal and financial compliance by liaising with professional accountants and legal counsel

Bachelor Of Arts - Ba, International Business, Gpa: 3.5 / 4.0

Activities and Societies: Chancellor's Associate Scholar, Scholars Society at UCSD, National Name Exchange, Provost HonorsMinor: Chinese.

Faculty Of Business And Economics

International exchange student at The University of Hong Kong from August 2017 - January 2018. At HKU, I took four classes: China Business.

Associate Of Science - As, Business Administration

Honors