Acquired by Palo Alto Networks

- Build and expand lifecycle nurture programs to drive conversions from INQ to MQL and SQL.- Coordinate with SDRs and Product Marketing to establish a repeatable integrated campaign strategy for product launches that incorporate email marketing, sales outreach, direct mailers, and digital advertising.- Analyze Salesforce and Marketo data to identify industry, persona, and ABM messaging to optimize.

- Managed external agency to produce cybersecurity content and coordinated with Product Marketing to strategize monthly content development plan in order to drive website traffic and increase lead engagement- Devised and executed themed campaigns to move target personas through stages of the buying cycle. Coordinated consistent messaging across email, Google SEM, LinkedIn, sales outreach, and events

Oversaw content strategy and implemented digital campaigns across social media and email channels to drive engagement on Shopify and within Fanfare and partner applications. Provided weekly growth and engagement analytics to CEO.

- Supported strategy by overseeing 16 Facebook-branded editorial pages, developing content programs and driving partnerships with media companies and public figures.- Attained a 20x increase in engagement and a 42% growth in audience across all editorial pages by managing editorial strategy and ad campaigns for targeted audience development.- Drove editorial strategy and execution for 46 partnerships ranging from Getty Images to St. Jude Children’s Hospital. - Sourced content daily throughout the 2014 World Cup and provided cross-functional support between communications and partnerships to make the World Cup the most-talked-about event on Facebook to date.- Developed and conducted regular quantitative and qualitative analysis to inform editorial and content program strategy.- Presented regular updates on editorial pages performance and progress of partnership support efforts.

- Developed and executed 4-month plans for multiple 20-minute Kindergarten Presentations showcasing students’ English-speaking abilities.- Coordinated with co-teachers and supervisors to develop curriculums for class levels ranging from novice to intermediate.- Prepared assessment tests to gauge curriculum adjustment and composed progress reports for parents and co-teachers.- Created original crafts, lessons, events, and activities to engage students and to present to new and returning parents.- Provided on-hands training of new teachers by crafting one month of lesson plans, sitting in on classes, and preparing creative activities for CCTV viewing.

- Responsible for developing the social media strategy including design and branding.- Conducted R&D on cost manufacturing analysis and established a projected budget plan for production.- Responsible for procuring business permits and festival partnerships.- Developed plan for debut appearance at the November 2012 San Diego Bay Wine and Food Tasting Festival.

- Leveraged multiple social media platforms to recruit virtual interns for small businesses.- Interviewed potential interns and provided detailed write-ups and recommendations.- Maintained open correspondence with interns and employers to ensure internship satisfaction.

- Maintained store appearance while providing quality customer service.- Assisted in organizing products in the stockroom during the holiday season.- Responsible for organizing the store prior to opening or after closing to ensure optimal store appearance.

- Coordinated one-on-one meetings with international students to help them improve their English speaking abilities.- Organized group activities that encouraged conversation and cultural exchange.

- Performed Western blots for data collection and subsequent Excel analysis.- Conducted sociability experiments with results published in the Neuropsychopharmocology journal in January of 2014.- Read and discussed relevant literature, performed independent literature research, and presented findings.- Provided laboratory assistance and data analysis for a Fragile X research study.

- Researched background information on clientele to input into Salesforce database.- Prepared materials for fundraising events and provided office assistance during 2010 midterm elections.