Amas Li Email & Phone Number

Hong Kong

Hong Kong Sar

- Oversee digital marketing activities across all Asian markets, including budgeting, team management, strategy development, resource planning, and KPI establishment for B2B, B2C, and app sectors.- Lead large-scale regional digital projects, such as media effectiveness modeling, data analytics with dashboard development, and end-to-end CRM program and content product development.- Focus on an integrated growth strategy that encompasses digital mix, brand communication, ROI optimization, user loyalty, and data-driven methodologies.- Manage internal cross-functional teams with expertise in digital, marketing, analytics, editorial, and creative fields, as well as external partners including large consultancies, boutique agencies, and freelancers across various Asian locations.

Hong Kong

- Lead digital marketing initiatives in Hong Kong, focusing on performance marketing, app promotion, content management, advertising, and product development.- Manage substantial resources, including the annual budget, multi-project teams, and various external agencies, to achieve the company's OKRs.

Hong Kong

- Implemented best practices from Hong Kong and expand them to new Asian markets, guiding cross-functional teams to achieve KPI success.- Managed growth strategies by leveraging a comprehensive digital mix, including BI data analysis, digital ad optimization, UI/UX enhancements, and CRM products.

- Led the launch of the Hong Kong market through comprehensive marketing management, encompassing strategic planning, market research, brand positioning, and campaign execution. This includes coordinating cross-functional teams, developing targeted promotional strategies, and ensuring alignment with overall business objectives to effectively capture market share .

Hong Kong

- Oversaw digital services by broadening the scope of public relations to include digital marketing, social media, and online PR. Notable clients include Expedia Hong Kong, Singapore Tourism Board, and TigerAir.- Drove the company’s digital transformation strategy, shifting from traditional PR practices to a focused approach on social and digital PR.

Hong Kong

- Managed significant projects, including website rebranding and hotel booking system implementations.- Maximized e-commerce results by leveraging a diverse mix of revenue channels.- Oversaw the performance of online transactions, including hotel bookings and ticketing, as well as ad space inventories.- Collaborated closely with various departments—sales, PR, and IT—to enhance synergy and drive overall success.

Hong Kong

- Managed extensive online advertising initiatives, including media buying and SEM efforts.- Developed new services for the department, such as SEO, affiliate marketing, and audience discovery.- Led the Hong Kong team while providing support to the global office on ad-hoc pitching responsibilities.- Notable Clients: Esso Mobil, TOEFL, OCBC Bank, Saltwater Properties.

Hong Kong

- Launched the Greater China business and developed a comprehensive roadmap.- Assisted in establishing the office and recruiting key team members, including marketing professionals and translators.- Successfully generated online sales through digital marketing initiatives and local partnerships.