• Responsible for the development of the product strategy and subsequent roadmap> Speaking directly to SME & Corporate prospects to understand the problems they arelooking to solve> Scouring the market for potential JVs/ Partnerships which could help us reach out vision more efficiently> Liaising with government entities such as MoHRE & TAMM to remain compliant> Identify potential risks and opportunities and plan them into the roadmap• Overseeing our product & engineering capabilities with a view of optimising for deliveryeffectiveness> Providing guidelines within which product, design, engineering & QA can operate in in order to promote quality deliverables> Overseeing the delivery of a brand new platform offering the UAE's new end of service benefits scheme to one of the region's largest banks> Rolling up my sleeves and getting stuck into any odd task - because we're a startup!

• Overseeing the Apps & Web tribe consisting of 5 cross functional squads> 3 app squads across 2 distinct apps (Tandem App & Loop Money)> 1 website squad> 1 payments & deposits platform team which underpins the Tandem App• Building the strategic roadmap to hit company objectives including increasing value & multiples of business>Built first quarterly roadmap for Q4 within 1 month of joining and remaining on track to deliver committed outcomes>Pro-actively created draft 2024 roadmap, focussing on company objectives whilst balancing risk & compliance regulation • Developing & mentoring the tribe to be more efficient and focussed at delivering outcomes>Streamlined & merged a number of process to speed up delivery of key projects whilst getting buy-in from stakeholders across the business>Empowered PMs to make decision on how to reach outcomes within their remit

• Overseeing the end-to-end delivery of the new mobile app in the UK/US rated at 4.9*• Managing Acquisition PMs & their roadmaps> GDS rollout in the UK to reduce cost of changing scorecards & make quicker changes > Open banking integration in the acquisition journey to improve underwriting• Working closely with senior management to suggest ways to win in the US market through newpropositions• Promoting product best practice from quarterly planning, road mapping, objective setting & iterativeapproaches to product developmentSearch for Capital on Tap in the App Store or Google Play.

• Conversion optimisation on all of NewDay’s “own brands” across multiple scrum teams> Increased conversion of our aggregator application form from 70.8 to 72.1%> Increased conversion of our homepage to quote submission from 31.8% to 32.4%> Increased conversion of our blended credit offer to booked from 81.9% to 83%• Launched new cardless credit offering bip.credit acquisition journey on mobile/web• Overseeing the ideation & implementation of a new unsecured personal loans proposition

• Overseeing the end-to-end delivery of the Harman Spark web/ mobile apps in the US with AT&T> Optimising the onboarding process to reduce friction for first time customers by over 2mins whichlead to 8% lower drop-off• Transformed the company’s product development approach from Waterfall to Agile Scrum leading to fasterdelivery & reduced production issues through closer collaboration

• Overseeing the end-to-end delivery of the Impact profile mobile app• Regularly pitched the application idea to potential investors on behalf of my client which helped securefunding for 2 additional sprints• Implemented project governance including project plan, RAID, RACI, decision log, project reporting,project budget, SOWs, change requests process

• Consulted for Vodafone, Three & Liberty Global on a number of strategic projects• Senior Product Manager for all digital broadband projects within Virgin Media UKmanaging a team of PMs which helped deliver UK wide campaigns on Web, iOS& Android• Product Manager for the Virgin Media product selector tool on iPad whichlaunched in August 2017• Product Manager for the Virgin Media logged-in customer website reducing callcentre calls by 24,000 over 6 months through improving self-serving

Responsible for improving internal operational processes with the aim of maximising revenue generationo Conducted client profitability analyses & client profitability forecasts which are used by the board to assess the company’s value.o In charge of approving pricing proposals by aligning them with the client profitability targets set out by the board using service performance forecasts & market trends.o Successfully renegotiated 3rd party pricing agreements including a reduction for CDN o Established the internal invoicing process which identified additional invoiceable revenue

Tasked with increasing the commercial team’s efficiency with respect to meeting its global sales target.o Designed the company’s pricing strategy which was instrumental in the due diligence process leading to the takeover by the Najafi Group in September 2013. o Advised clients with business models & financial forecasts which has led to the onboarding of multiple global brands such as Carrefour, BT, Kiddio (BMW), Tribeca Shortlist & ITVo Oversaw the company’s CRM migration from Salesforce to Pipedrive

Conducted a global overview of the state of the video-on-demand marketo Recommended potential targets which were used to determine the 2013 company go-to-market strategy.o Completed a SWOT analysis of industry competitors which influenced the 2013 product roadmap.

Supported associates in the compiling of company & industry profileso Wrote & proofread all client facing documents in English o Supported in the valuation of a client

Supported the CEO with a variety of ad-hoc taskso Producing lists of potential clients – required working to a tight deadline to beat our competitorso Translating a press publication's website from French to English