As a Co-Founder and Partner at Vaulted, I drive our strategic vision and execution, ensuring we deliver innovative marketing solutions that generate exceptional results for our clients. My role encompasses a broad range of responsibilities, from leading demand generation strategies to optimizing CRM systems like HubSpot for maximum growth.At Vaulted, we prioritize a growth-driven approach to marketing, leveraging data, creativity, and strategic execution to deliver exceptional results for our clients. My commitment to excellence and innovation helps ensure that Vaulted remains at the forefront of the industry, providing unparalleled value to the businesses and organizations we serve.Outcomes• Developed and executed fractional Chief Marketing Officer strategies for several organizations and nonprofits, enhancing their marketing efficiency and effectiveness.• Crafted and implemented B2B demand generation strategies tailored for medium to enterprise businesses and nonprofits, driving significant growth.• Designed comprehensive paid media strategies, including proforma and growth models, resulting in sustainable revenue through platforms like paid social and Google Ads.• Created omnichannel growth strategies across various channels, fostering integrated marketing efforts that produce measurable growth.• Led the development of Vaulted's proprietary data standards and testing methodologies, ensuring robust data-driven decision-making.• Ideated and developed creative concepts, briefs, and offers, enhancing the effectiveness of marketing campaigns.• Optimized HubSpot to drive CRM-based growth, leveraging its tools to align sales and marketing efforts for superior performance.

I expertly blend CRM expertise, data analytics, and modern sales methodologies to not only drive revenue growth but also support the sales team's efforts through effective lead generation and lifecycle marketing. My strategies have been instrumental in generating attributable revenue, facilitating ongoing and new sales discussions, and maintaining Inman's status as a leader in the real estate industry, celebrated for its insightful resources and professional development tools.Outcomes● Produced millions in directly attributable revenue and CLV for strategic accounts. ● Integrated advanced CRM functionalities and marketing automation tools, leading to enhanced data analysis capabilities and marketing effectiveness.● Spearheaded sales enablement and account-based marketing initiatives, resulting in streamlined sales processes and higher conversion rates.● Drove innovative data architecture efforts, generating valuable insights for targeted marketing and sales strategies.

I provide brand consulting for businesses and technical audits of existing digital marketing services, brand measurement, and technical audits of web properties. I love helping brands manifest the best version of themselves; to make their unique voice heard and have impact with the people they want to help.

In my role as Senior Growth Marketer at Relola, a leader in location-based enterprise solutions, I led transformative marketing strategies, harnessing social media and organic content to dramatically boost user acquisition and brand awareness.Outcomes● Exponential User Growth: Championed a marketing campaign that achieved an astounding 1121% growth in user base over a 4-month period, dramatically elevating Relola's market positioning and visibility.● Optimized Costs: Successfully reduced critical expenses such as Cost Per Install (CPI) and Customer Acquisition Cost (CAC), enhancing both profitability and the scalability of marketing efforts.● Data-Driven Success: Utilized retention metrics like Daily Active Users (DAU) and Monthly Active Users (MAU) to refine marketing strategies, resulting in significantly higher user retention and loyalty.