Especialidades: -Excelência Comercial- Equipes de Alto Desempenho- Desenvolvimento Comportamental- Mapa Estratégico- Inteligência de Negócios

- Corporate strategy, Customer centricity assessment and roadmap development, Business plan development;- Customer life time analysis, Customer segmentation, Customer experience management, Segment investment planning;- Analytics, Business Intelligence and Opportunity management;- Loyalty program strategy and design;- Salesforce effectiveness and Operational excellence;- Business and cultural change management.

- Strategic Consulting, including roadmaps and business plans;- CRM or 1 to 1 relationship: strategy selection, processes definition, monitoring through metrics, change management and comunication; - Marketing: BI, Sales Channels, Sales Potential, Geomarketing, Branding, Product Positioning, etc.- Coaching: customized development;- Lecture: CRM, Strategy development, High performance team building, Leadership, Product and portfolio positioning.

Main Responsibilities• Over US$100M in revenue; • Assure Business Contribution goals; • Elaboration of Business Unit strategies; • Member of Merial Brazil Steering Comittee; • Development of Business Unit "talents"; • Elaboration of Profit Plans; • Sponsor of Commercial Excellence initiatives; • Assure team alignment and focus; encourage empowerment; team development; monitoring of metrics; contingency plans;• Member of the Global Ruminants Strategic Team.Main Achievements• Strategic change:-Merial jumped to number 1 position in 2008 in the Ruminants Brazilian market on demand generated at cattle-producers level (Kleffmann Group survey) after 5 years being ranked 2nd;-Merial demand at retailers’ level increased by 8.2% in 2008 while Brazilian Ruminants market increased by 3.5%;-Inventory at distributors’ level decreased by 24% in 2008;-Recoverage of share in all vaccines groups as well as in the long-acting ivermectin segment; -Significant increase in the Ruminants Business Contribution in 2008: over twice 2007 figures without the launch of new products;-Number 1 Merial Ruminants Business on sales in 2010, after 10 years being ranked 3rd (after USA and France).• Successful penetration in the swine business with Circovac launch: sales and margin extremely superior to Profit Plan; • Gain of share in the fmd vaccine segment thanks to the "clean" vaccine approach; • Gain of share in the Ruminants, Equine and Swine Businesses; • 20.4% sales growth in Bolivia and Paraguay; • Leadership in the implementation of Business Intelligence culture, processes and tool (Cognos) to support sales and marketing activities and to speed-up decision making; • Sales increased by 52% from 2008-2011 being that Business Contribution increased by 171%;• Great Place to Work survey in 2011: the Large Animal Business would be placed amongst the top 100 companies in Brazil (top 100 companies average is 81 points while Large Animals area reached 86 points).