Andrey Maximov Email & Phone Number

Tel Aviv-Yafo, Il

Санкт-Петербург, Россия

ATI.SU – Freight exchange and the largest ecosystem of services for transport logistics in Russia and the CIS.Organised an effective team of 4 Product Designers.Implemented the use of Figma as the main design tool for UX and UI needs. Implemented a Minimal First Iteration (MFI) process to work on design projects.Reworked design processes that helps me reduced Lead Time by 30%.Created a separate design department to work with marketing tasks. Trained a Junior Design Manager for that.Created a UX Laboratory for hypothesis and interface testings.Organised [a series of meet-ups](https://www.notion.so/5e85c5a5d1874ba19c8966a21f7c6598) for colleagues on various topics: design, presentations, working with videos for demos, no-code tools for managers and prototyping.Designed the MVP of logistics service for warehouses during a business trip by using no-code instruments. Rapid prototype helped us to conduct customer research and analyse user needs for recent project. The result of business trip was the signed contract for service development. Designed a bidding system for effective work with carriers.Designed [Index ATI.](https://ati.su/landings/about_index/) It [shows](https://ati.su/analytics/index/) how prices for cargo transportation in 100 destinations in Russia change. Redesigned user’s account page to provide best user exprience. We fully upgraded front and back code, so that helps us to organize different researches to optimize conversions for main scenariuos.

Designed desktop and mobile version of Arctic Wallet. Arctic is a multi-chain web3 non-custodial crypto wallet for beginners and professional investors.

Designed cross-platformed financial multi-chain service. The main task for the service is the ability for different players of blockchain industry to flexibly distribute money flows between projects and companies. Designed landing pages and advertising campaigns for several fintech startups and ICOs.As part of the growth team designed several UX improvements for one of the TOP-5 Cryptocurrency Exchange (by Coinmarketcap in 2018). This work helped to increase the conversion to account refill by 30%, the conversion to registration by 35%. The user's path has been reduced by 2 times.

Designed the MVP versions of [HypeAuditor](https://hypeauditor.com) and [HypeFactory](https://hypefactory.com). It’s an all-in-one solution for influencer marketers that provides essential tools for successful campaigns and goes beyond the “standard tool” concept.

Санкт-Петербург, Россия

Designed the SweetMeet application (a Dating application, an analogue of Tinder and Badoo) for the audience of Russia and India. After purchasing test traffic, it was decided to refuse to continue working in the Indian market.Designed the UX + UI for the billing system of the gaming and dating service Fotostrana.ru

Санкт-Петербург, Россия

Designed a series of packages for the FMSG segment: light bulbs, batteries, flashlights, extension cords of FOTON and Record brands, Safeline insulating tape and Contact super glue.