— Successfully developed and executed content strategies that significantly increased client engagement and brand awareness.— Managed multi-platform productions, resulting in high-quality visual content that resonated with target audiences.— Responsible for the creation, communication, execution, and management of content strategy, encompassing ideation, creation, goal setting, and performance metrics.— Collaborate with clients to understand and position content based on business priorities, key messages, historic performance, and visual aesthetics.— Build and manage a content calendar, develop content plans and budgets, and craft compelling, well-researched content that drives traffic and enhances brand awareness.— Work closely with clients to review content drafts, make necessary adjustments, and track content performance, providing monthly updates to clients.— Review metrics on all campaigns and collaborate with digital strategists to optimize for better performance.— Ensure expenses remain within set budget limits, proactively escalating to the Senior Marketing Manager if risks of exceeding the budget are identified, to review options and implement mitigation strategies.— Work directly with internal and external production teams to ideate, create, and execute large-scale photography and video productions for multi-platform use.

— Developed tailored content for each stage of the marketing funnel to enhance audience engagement and drive conversions.— Managed editorial strategies across various content channels including website copy, social media, advertising, email, and blogs to ensure consistent messaging and brand voice.— Utilized market and customer data analysis to identify trends and opportunities, informing strategic marketing decisions and optimizations.— Crafted compelling and brand-aligned copy for email campaigns, SEO-driven websites, social media posts, and paid advertisements to maximize impact and reach.— Collaborated closely with clients and internal content teams to align on brand objectives and KPIs, ensuring successful campaign execution and achievement of goals.— Led client marketing initiatives, conducted thorough market research, and developed strategic playbooks to guide campaign direction and drive results.— Coordinated editorial calendars and content schedules across multiple platforms, ensuring consistent messaging and maximizing reach across various touchpoints.— Collaborated with cross-functional teams including design, marketing, and sales to align content initiatives with overarching business objectives and drive cohesive brand experiences.

- Worked closely with stakeholders to develop a content strategy aimed at boosting brand and product awareness, driving website traffic, generating leads, and increasing sales.- Established KPIs and metrics for each content channel to measure performance effectively.- Utilized tactical copywriting and graphic design techniques, alongside SEO strategies, to create engaging content.- Conducted quarterly performance evaluations using Google Analytics, providing actionable insights for future campaigns.- Collaborated closely with clients to understand their goals and objectives, tailoring content strategies to meet their specific needs and preferences.- Coordinated with client stakeholders to align content initiatives with their brand guidelines and messaging, ensuring consistency and authenticity.- Provided regular updates and reports on content performance, discussing insights and recommendations for optimization with clients.- Acted as a liaison between the client and internal content teams, facilitating communication and ensuring smooth project execution.Offered strategic guidance and advice to clients on content-related matters, leveraging industry expertise to drive results and exceed expectations.