Specializing in B2B product management and UX, I manage several accounts and full-stack development teams building innovative, valuable, and iterative applications for our clients, which include enterprise financial software and retail applications.

Drive product roadmap and product strategy, with a focus on AI and SMS applications. Oversee product development, marketing, and customer success.

Professional organization of company founders, executives, and leaders who are defining the future of business. Authoring insights on strategy, leadership, and transformations.

Founding member of bande, a startup virtual fitness platform fostering fitness, wellness, and connection. The team and I took bande from "zero to one," receiving accolades from FastCompany for being one of the Top 10 Most Innovative Companies in Wellness in 2021. In my role, I was responsible for leading the product portfolio, roadmap, growth strategy, user & customer experience, product marketing, and innovation.

-Head of cross-functional matrixed strategy group, leading up Research and Product functions, uniting a cross-disciplinary team focused on delivering great products and experiences to our customers and igniting growth. -Oversee end-to-end go-to-market strategies for all MINDBODY's B2B products, including our web and app products.-Working with business line heads, define growth strategy and product roadmap, including advising on build, buy, and partnership decisions.-Influence stakeholders' business decision-making with research insights and strategy, leveraging product testing, interviews, focus groups, surveys, brand tracking, segmentation studies, competitive research, pricing studies, TAM and market potential analysis.-Oversee a team including functional leadership, individual contributors, interns, and project managers; working with external vendors and contractors as needed.-Advise executives on key business decisions for near and long-term strategic planning.-Collaborate with cross-departmental teams to deliver actionable customer insights and positioning that define product and marketing strategy.-Utilize creative problem solving and empathy skills to help MINDBODY deliver the right products and solutions for our customers from the health, fitness, and wellness industries.

-Head of Research, Product Design, and Product Marketing functions, uniting a cross-disciplinary team focused on delivering great products and experiences to our customers and igniting growth. -Oversee growth strategy and end-to-end go-to-market strategies for all MINDBODY's B2B products, including our web and app products.-Influence stakeholders' business decision-making with research insights and strategy, leveraging product testing, interviews, focus groups, surveys, brand tracking, segmentation studies, competitive research, pricing studies, TAM and market potential analysis.-Oversee a team including functional leadership, individual contributors, interns, and project managers; working with external vendors and contractors as needed.-Advise executives on key business decisions for near and long-term strategic planning.-Collaborate with cross-departmental teams to deliver actionable customer insights and positioning that define product and marketing strategy.-Utilize creative problem solving and empathy skills to help MINDBODY deliver the right products and solutions for our customers from the health, fitness, and wellness industries.

-Lead the Research & Insights group, a cross-disciplinary user experience and market research team at MINDBODY.-Oversee strategic research initiatives on MINDBODY's SaaS software offerings, mobile apps and other platforms.-Support stakeholders' business decision-making with research insights, leveraging usability testing, interviews, focus groups, surveys, brand tracking, segmentation studies, competitive research, pricing studies, TAM and market potential analysis.-Manage a team of 8, including managers, senior researchers, interns, and project managers; working with external vendors and contractors as needed.-Consult with executives on project priorities, budget, and planning.-Collaborate with cross-departmental teams to deliver actionable customer insights that inform product and marketing strategies.-Utilize creative problem solving and empathy skills to help MINDBODY deliver the right products and solutions for our customers from the health, fitness, and wellness industries.

Lead MINDBODY Research & Insights, a cross-disciplinary user experience and market research team.Oversee strategic research initiatives on MINDBODY's SaaS software offerings, mobile apps and other platforms.Collaborate with cross-departmental teams to deliver actionable customer insights that inform product and marketing strategy.

Established strategic user research and innovation programs for haptic user experiences in mobility (smartphones and tablets), gaming, and automotive interfaces. Worked closely with Marketing and R&D Departments to ensure that our product and development projects were guided by user-facing input. Established functional collaborations with Software and Mechanical Engineering teams to coordinate design research prototype production and iteration. Co-led a company-wide innovation program and design thinking culture-change initiative with C-level visibility. Directly managed a research team that included a UX Engineer, interns and Senior User Researcher. Promoted from Senior UX Researcher to Manager in 2013. Our research team regularly delivered actionable research results that directly impact product and marketing strategy, and resulted in company-wide strategic initiatives, including investments in new lines of business (content & media).

Pioneered and helped establish Agile user research methods as a key contributor to the user experience team to define the design of the enterprise collaboration and social networking product, Quad (now WebEx Social). Led contextual research efforts to better understand the collaboration and social networking needs of businesspeople as they accomplish their work. Organized a flagship customer advisory panel that allowed us to get critical insights into the user experience of the product from research participants who were internal and external customers. Ran unmoderated research studies to help benchmark and track the usability of the product as it moved through development releases.

Directed an international team of designers and researchers who successfully delivered user interfaces for multiple product releases of BitDefender's award-winning security product lines. Crafted research plans and moderated usability tests, contextual interviews, ethnographic inquiries, and focus groups. Performed heuristic reviews of UIs for consumer and business products, and the BitDefender.com website, and copyedited all UI text. Generated clear design specifications, wireframes, and mockups of GUIs for BitDefender's consumer, enterprise and mobile products, and successfully delivered clean, simple interfaces. Created and analyzed results of web-based usability surveys, customer insights surveys, and website analytics data. Conducted usability tests internationally - in France, UK, Germany, Spain, and Romania. Partnered with cross-functional, internationally distributed teams comprised of product managers, marketing, and development.

Delivered top results on multiple usability research projects, delighting clients such as McAfee, Boston Scientific, Allergan, and SK Telecomm. Composed research plans for focus groups, usability tests, and contextual interviews, and performed all research and analysis. Architected device designs, educational videos, and GUIs, and partnered with outside contractors to deliver 3D prototypes and polished interfaces. Wrote research reports and presented findings to clients and top executives. Filmed and edited digital video highlights usability test sessions. Headed teams of interns and research assistants to ensure project timelines and high-quality results were achieved.

Crafted and engineered microcontroller and LED-embedded wearables on a contract basis. Provided top-quality illuminated deliverables, and de-lighted clients such as The Rockettes, Dancing with the Stars, Carnival Cruise Lines, and Daft Punk.

Investigated and designed digital pen technology used for field data collection by beluga whale ethologists. Collaborated on FTIR multitouch table design used for ethnographic video data analysis. Performed usability analysis of table design prototypes. Performed ethnographic investigations of professional training environments, such as a dental hygiene program and biochemistry laboratory. Designed a digital video system for clinical dental hygiene training in a local community college and evaluated its effects. Studied how biochemistry researchers use representational gestures to help thinking and collaboration. Attended weekly laboratory meetings and presented research updates on a regular basis. T.A.ed classes on human-computer interaction and distributed cognition.

Designed, implemented and managed a Web 2.0 collaborative video blogging system for nationally-ranked dental hygiene program. Filmed onsite instructional material, edited and produced digital videos. Created infographics and interactive educational materials. Evaluated the positive educational impacts of technology using online surveys, faculty and staff interviews, contextual analysis, usability metrics, and website analytics. Published findings in peer-reviewed journals and presented research results at international technology conferences.

Consulted on design and marketing strategies for semantic networking software. Performed heuristic reviews and cognitive walk-throughs of SemNet software prototypes. Researched scientific domains to provide clear direction and concepts for science and education-related product lines.

Performed usability studies and educational assessments of semantic networking software, used in biology education programs at San Diego State University. Used educational research to generate course curricula, infographics, and laboratory exercises for an internationally distributed biology education website.