Amaya Beltrán Email & Phone Number

Washington, Dc, Us

Washington, District Of Columbia, United States

Washington, District Of Columbia, United States

In 2014 I fulfilled my goal of becoming an entrepreneur. I co-founded Salta With Us, a creative boutique that, since its inception, uses a distributed model to work with top talent worldwide. We work in any media (video, digital, social, print) to deliver an outstanding creative product. In our short history, we've constantly over delivered and punched above our weight, working for some of the most iconic brands in our region like Johns Hopkins Medicine, or NPR, to name just a few.

Washington Dc

Chronicle of Higher Education / Chronicle of Philanthropy Working in collaboration with the business, editorial, and technology teams to design new products, create promotional campaigns, branding campaigns, and the creation of new lines of business like The Chronicle Studio. Always finding ways to provide more value to our internal and external clients. Which has led to significant profitability growth, even during the years of the pandemic.

• Developing print, web and direct marketing campaigns and all kind of collateral design pieces for clients in different industries from retail to restoration.Clients: COSTAR GROUP · PLAZA ARTIST · National Restaurant Association

Área Metropolitana De Washington D.C., Estados Unidos

• Hired by the director of marketing of this artist material retailer to work closely with him not only on brand design, but also creating strategies that would help promote it and increase sales.• Designed promotional campaigns for a variety of mediums, Print brochures, web banners, signage and email blast campaigns.• Colaborating closely with the Director of Marketing in a variety of projects including the stablishment of the brand corporate identity manual.• To this day, I am still colaborating with Plaza Artist Materials as a freelance.

• B2B. Designed and conceptualized a range of projects from advertising campaigns to internal communications, corporate identity, branding programs, and marketing collateral.• Worked with many departments within all mediums including general media, graphics, brochures and interactive.

• I was recruited by Sineusis, Grupo Nostrum, a medium sized national agency known for it’s capacity to develop successful 360º campaigns. Worked within limited budgets and tight deadlines while protecting relationships with long-standing clients.• I played a key role helping Sineusis develop a new business strategy that led to growth in client base and visibility within the industry.• In my last year at Grupo Nostrum, I successfully led the pitching process for: Mini (B2B), Universidad de Castilla la Mancha, Opencor and Orange against 21 other agencies, both local and international.• Brainstormed, art directed and designed a diverse collection of advertising and promotional materials.• Tracked the process from conception to completion.• Oversaw day-to-day operations of campaign execution including being point of contact for all design needs, overseen and mentoring designers, managing outside vendors and delivery of projects within budget, schedule and strategy.Clients: COCA COLA GROUP · OPENCOR · ORANGE · AFIRMA · UCLM · LA RAZON · OPENBANKGrupo Nostrum: over 150 employees

• Recruited to play a key roll in the team tasked with the Movistar international re-branding launch. Oversaw day-today executions of pieces for OOH and special locations working with other departments and outside vendors. In two months we changed the face of the brand completely using TV, print, OOH, internet, direct mail, etc. It was the campaign with the highest media and production investment to the date, awarded in many different festivals for its creativity, usage of innovative formats and effectiveness.• Continued working for Movistar as a senior art director leading the brand creative on direct mail (B2B, B2C) and BTL (fairs and events) and overseeing designers and prepress.• During that period I also worked for Direct Seguros, Ministerio de Defensa, Renault and Beam Global maintaining excellent results with challenging clients regardless of the new restrictive regulation for advertising in this category.Clients: MOVISTAR · DIRECT SEGUROS · RENAULT · MINISTERIO DE DEFENSA · DYC · LARIOS Publicis Group: over 1.200 employees.

• A very valuable entrepreneurial experience that helped me connect my creative experience with the business side of the industry. I dealt with creative and design tasks, while also keeping track of budget.• Constantly pitched and brought new clients to the agency.• One of the key areas to develop was digital, I got involved in a variety of interactive projects: led the design and development of complex web sites, designed the user-facing side and also provided guidance to outside developers for back end and content management systems.• Lunch the international brand Lay-Z-Boy in Spain, increasing it's sales for three consecutive years. Used store decoration and communication materials, radio, promotions and print ads in decoration magazines.Clients: POLARIS WORLD · HOTELES HOTETUR · LAY-Z-BOY · QUO VIAJES · AIR MADRID · ZARDOYA OTIS · CONDIMENTA · CAJA RURAL Bya: 8 employees

• I start working as a designer at Promedia, an agency specialized on travel clients, the main being Grupo Globalia (globalia.com, Spanish first touristic company).• I worked mainly in catalog design and retail within the very fast-paced design department. Each designer was held responsible for their projects from start (key art, template design) to finish (pre press function).• I learned to work with a very well organized system that helped me develop great organizational skills, working with servers and large resource libraries.Clients: HALCÓN VIAJES · TRAVEL PLAN · AIR EUROPA · GRUPO GLOBALIA Promedia: over 50 employees

Bachelour, Advertising And Graphic Design, Advertising

Minor, Sociology

Education record