1.Participated in the design of futures and options, with the copy trading project receiving the 2023 iF DESIGN AWARD. The iF DESIGN AWARD is organized by Germany's iF International Forum Design GmbH, the oldest and most prestigious design competition, often referred to as the "Oscars of the design world."Link: https://en.wikipedia.org/wiki/IF_design_award2.Contributed to the design upgrade of the company's Unified Trading Account (UTA). The data upgrade rate increased to nearly 60%. Daily data: Increased from hundreds to 20,000. Weekly data: Achieved a two-fold increase in the number of users.UTA upgrade satisfaction exceeded 95%. After the UTA asset page redesign, the average daily app page views/unique visitors tripled.3.Involved in the core design of the company's web 3.0 project, contributing to the transformation from the brand style to the product experience, helping the company transition from web 2.0 finance to a comprehensive web 3.0 approach. This includes the application of AI in finance with TradeGPT and the web 3.0 form of Social Media known as SocialFi in the financial products of web 3.0, DeFi.

Main Responsibilities: Private banking services, securities user management system, bulk trading, and futures business.Achievements1.Managing a design team of 65 individuals, including 10 in-house designers and 55 full-time outsourced designers.2.Assisted the company in transitioning from a traditional financial services enterprise to an internet-based model. Evolved from a lack of systematic user research to product design rooted in user needs, promptly responding to user demands, collecting feedback, and forming new product iterations. Completed the establishment of a comprehensive user experience service framework, applied to each product. Explored various experiential tools, such as customer interviews, customer journey maps, data analysis, periodic reports, etc. to find the most suitable user experience flowchart for traditional brokerage firms.3.Contributed to the design of professional financial products, including private banking for high-net-worth clients, bulk trading systems, user management systems, and the design of trader futures order matching systems.