Worked for one of the largest privately-owned networks of schools for children from marginalized communities, responsible for managing a portfolio of USD 2.4 million and 120+ premium corporate donors, including Walmart, PepsiCo, P&G, Unilever, Toyota, Suzuki, Deutsche Bank, Rossmann, and Alibaba.Achievement: Raised ~USD 1.5m in the first quarter and recognized by the HOD for outstanding efforts • Managed relationships with multinational corporate clients in the US, GCC, Europe, & Pakistan.• Onboarded new clients which translated into YoY 30% revenue growth• Strengthened existing client relationships which allowed us to increase revenue retention by 45%.• Reactivated lapsed donors of worth USD 1m while collaborating with cross-functional teams

Achievements: Orchestrated the participation of runners on behalf of TCF in the London Marathon 2022, resulting in the raising of 2.5 million to bolster the education of underprivileged children in Pakistan.

Led growth in FMCG retail, e-commerce, and aviation companies by acquiring corporate clientsAchievement: Developed a client acquisition strategy & won key multinational clients, including, IFFCO, Ten Sports, PDMA & Habib Group with annual revenue of USD 300k• Managed relationships with 80+ corporate clients with a team of 25+ highly motivated staff• Developed growth strategy for each business unit as a part of its leadership team• Proactively onboarded multiple potential partnerships that align with the company's strategic goals • Worked closely with cross-functional teams, including marketing and operations, to manage partnership strategies• Created and presented pitch decks to clients, successfully securing new business.

Led business development for an Aviation group, securing airlines such as Fly Dubai and Fly Nas, and Corporate Group Movements, successfully onboarding international clients and managing key accounts.Achievement: Won key international clients, including, Saudi and Malaysian drop boxes, Sabic, Saudi Navy, Hapag-Lloyd, Ten Sports and GTA Travel with the annual revenue of USD 0.5m. Established and successfully launched a corporate business unit, resulting in a 50% increase in turnover• Developed and executed business development and marketing strategies for a holding company and its subsidiaries, ensuring alignment with its strategic goals• Spearheaded strategic business development initiatives to expand market presence & drive revenue growth through corporate clients and HNIs• Ensured seamless coordination between departments to deliver bespoke requirement by the clients• Cultivated relationships with key stakeholders, including Airlines, Consulates, DMCs, local travel agents and corporate to support business objectives and secure new opportunities

Worked as an Executive Assistant to Consul General of Saudi Arabia – dealing with all the issues in relation with key political figures, Consulates and executives of multi-national companiesAchievement: Appreciation Award for Outstanding Performance by the Ambassador Mr. Faleh Al-Ruhailly• Built and maintained relationships with high-profile government officials, international/local MNCs (including P&G and SABIC), other consulates in Karachi, embassies, and major multinational corporations.• Deputized for the consulate, ensuring prompt resolution of all issues and effective communication.• Planned and organized monthly events for Consul Generals and diplomats, and grand events twice a year, handling all event logistics including venue, program scheduling, attendee management, PR packages, and catering within budget.• Developed and executed press strategies, including time setting, news content, agenda placement, and creating content with diplomats for press releases.• Communicated and followed up on various useful information with consulates and embassies locally and internationally, ensuring strong rapport and effective information exchange

Worked as a Business Development and Operations Manager at Desi Kuri, driving design, production, and drove revenue through retail and e-commerce and overseeing all business functions and client relationships. Achievement: Gained market share through e-commerce, resulting in notable growth and an additional USD 100k in revenue.• Managed design, production, and revenue generation through retail and e-commerce for the pret-à-porter line, with 65% of revenue generated through e-commerce.• Developed a sales strategy that significantly boosted growth, providing exceptional support to international B2B clients, resulting in an additional USD 100k in revenue, focusing on the USA, UK, and GCC markets, particularly Saudi Arabia and UAE.• Oversaw all business functions, retained and acquired new international clients.• Translated marketing objectives into clear creative strategies.• Led the creative team from concept to completion.

Worked as an Assistant Corporate Account Relationship Manager, responsible for maintaining relationships with corporate clients. I developed and executed creative ideas to fit client requirementsAchievement: Acquired executive clients like Pizza Hut and Hilal Foods through relationship building, significantly contributing to the media agency's results• Focused on business development, securing key accounts, and driving growth.• Maintained and strengthened relationships with corporate clients, acquiring executive clients such as Pizza Hut, Hilal Foods, and Herbion.• Collaborated cross-functionally to ensure smooth campaign execution and client satisfaction.• Supported business development by identifying new opportunities and conducting market research.• Fostered long-term partnerships through effective relationship management and strategic planning.

Worked as an Event Coordinator at ETNL Group, managing key relationships and overseeing major events from concept to execution.Achievement: Successfully managed high-profile events like Pakistan Fashion Week and Bridal Couture Week.• Managed high-profile events such as Pakistan Fashion Week & Bridal Couture Week, coordinating with fashion celebrities and industry leaders.• Maintained relationships with designers, celebrities, and public figures to secure barter deals and collaborations.• Led PR campaigns involving major brands and designers including Red Bull, Butler Chocolate Café, Nadia Hussain, Amir Adnan, and Deepak Perwani.• Established strong communication channels with designers, celebrities, and PR and marketing agencies such as Catwalk Event Managements, Production 021, and R Team.• Researched the latest fashion industry trends to generate new show concepts and coordinated with the creative team for execution.