Amber Arshad Email & Phone Number

Karachi Division, Sindh, Pakistan

Core Marketing: - Conceptualize and create content for any new 10Pearls’ initiative. Examples include 10PU portal, FYP Accelerator, 10Pearls League of Champs, 10Pearls’ Shine, 10Pearls Alumni group, AI Summit - Created content for 10Pearls Handbook, worked on 10Pearls brand voice- Write content for 10Pearls, Empower Foundation and 10Pearls University websites - Write video scripts. These include Empower Foundation’s various initiatives, 10Pearls’ year in review, women-related initiatives, launch of new initiatives, emerging tech videos etc. - Work on taglines. Create new taglines/help refine taglines created by team members - Review content, including of social media captions, campaigns, newsletter, new joinings, video scripts, speeches etc. Media and PR: - Directly connect, correspond and follow-up with different media (print and digital) for coverage of various events, initiatives and acquisitions. Maintain a steady relationship with media, and provide quality content which appeals to their audience and benefits 10Pearls as well. - Write Press Releases. -Broker deals with ‘middle-man’ media agencies for coverage in TV channels (flagship events covered in more than 10 top news channels).Cross-Functional/Department Support: - Draft/create and edit content for client case studies. - Help out Business Development/People Success teams with presentations’ content, business expansion emails, other documents.- Work with different directors and PMs to write new content and edit their teams’ content - Help draft and review documents such as MoUs and HR policies - Review different technical/semi-technical documents that are sent out to clients. For example, Application Audit documents, Technical Architecture Solutions, content for tech marketplaces such as Play Store, App Store. AWS Marketplace, App Exchange.

Karachi

• Work with a team of in-house and remote content creators, which include content writers, graphic designers and videographers.• Responsible for conceptualizing and writing engaging content for social media and website.• Rehauled the social media strategy, with a focus on increasing engagement and leads through organic and paid channels.• Create marketing collateral, including product presentations, sponsorship proposals, company profile etcetera.• Conceptualize and write scripts for corporate, emotive and explainer videos. • Deeply involved in all major corporate communications, which includes communicating with clients, writing pitches, strategizing LinkedIn content and so on.

Manhattan, New York

• Helped launch digital and social media marketing initiatives of this US-based online marketplace.• Create and publish content for the brand’s various social media accounts.• Design and implement social media marketing promotional campaigns• Research and Recruit influencers for the brand and correspond with them for various brand awareness campaigns• Design and monitor Google AdWords marketing campaigns and consistently achieve decent ROIs.• Helped create and design various marketing collateral including newsletters, sales presentations, pitch decks, and influencer proposals.• Write blogs for the brand. Tools used: Google Analytics, Google AdWords, WordPress and MailChimp

• Write in-depth articles about product launches, new ad campaigns and start-ups after researching and interviewing relevant stakeholders (samples available on request).• Conduct exclusive interviews of various entrepreneurs, media personalities, marketing professionals, and new media evangelists.• Write in-depth profiles of accomplished personalities belonging to various fields. • Manage the magazine's website and social media accounts.• In charge of commissioning blogs for Aurora's website and recruiting new writers for the site• Commission articles to freelance writers, provide them feedback and direction on how to approach a story.• Event coverage of various marketing, traditional and digital media conferences• Liaison with marketing and production departments to maintain a editorial-ads balance and ensure a smooth printing process.• Liaison with the creative department to finalize page layouts

Karachi

• Promoted to the position of Assistant Editor, with striking recommendations from the Editor and HR Manager.• In complete charge of managing all the editorial content. This includes brainstorming with the editorial staff and finalizing article topics and writers.• Successfully publish double issues multiple times every year. Effectively manage increased work load among staff.• Commission articles to in-house and freelance writers.• Final editing and proofreading before the magazine goes for printing.• Liaison with the creative department to finalize layouts and covers.• Liaison with the marketing and production departments. • Help in the recruitment process of Spider’s editorial team. Sort out CVs, design and conduct written tests, and train the hired staff. • Constantly in touch with our readers via social media to analyze and act upon valuable feedback.• Attend various events for possible coverage, which range from National IT policy construction to e-banking to social media activism.

• Written in-depth articles ranging from journalistic ethics and censorship to technological developments.• Regular Cover Story writer for Spider Magazine.• Rewritten and modified content to conform to the publication’s style and editorial policy.• Proofed errors in spelling, grammar, style and usage.• Closely collaborated with the publication’s creative department in developing and designing layouts and cover pages.• Interviewed several Information Technology experts • Reviewed various technology gadgets and software.• Covered and reviewed various IT events.• Conducted extensive research for articles and brainstormed ideas for future stories.

Master'S Degree, Mass Communication/Media Studies, Cgpa 3.82

Activities and Societies: Editor-in-Chief of Greenwich Times – launched and designed the university’s first newspaper. Editor of Positive.

Bachelor'S Degree, Computer Software Engineering

Education record