Amber Asaro Email & Phone Number

Raleigh, NC, US

• Leadership: Formed and led the UXD Ops Team supporting 140+ designers, researchers, and architects. Established team credibility through trade show and public appearances.
• Domain experience: Fostered AI research and applications in products, enhancing tool and process efficiencies. Led efforts in virtualization and developer experience.
• Cross-functional Collaboration: Linked research and design efforts with product management and engineering, articulating impact on business outcomes.
• Operational Excellence: -Reduced study fulfillment times by up to 95%, expanding research insights reach from 140 to 25,000+ global associates. -Established standards and governance over design and research practices.
• Coordinated a program for zero-distance, democratization of research and templating and training to empower 200+ PWDR (people who do research) to conduct "field medic" quick discovery to reduce wait times for research.

Redmond, Washington, US

Research on WXC (web experiences on the Bing search engine) to understand user needs, behaviors, and goals. Focus on visual processing of information, image search, and curation of personal collections.

Westborough, MA, US

• Team Building and management: Built a usability team from scratch, growing it to a critical business function within two years. Hired, trained, and supported a team of five UX Researchers to deliver actionable.
• Global Impact: Instituted global design patterns adopted by thousands of associates, improving consistency and efficiency, reducing 100+ clicks/day for users. One minor feature enhancement by our team addressed a UX.
• Product Development: Collaborated with engineers, product owners, clinical SMEs & execs to align UX goals with user needs and business strategies (10% or more of roadmap focused on usability and UX debt).
• Training and Development: Trained 6,000 employees on usability and cognitive design principles, enhancing organizational UX capabilities. Created tailored trainings for various departments to spread understanding of.
• Research Operations: -Established standards, templates, and governance for usability testing and research practices. Increased velocity of insights by 250% in 18 months. -Created and maintained Design Library and UI.

Jacksonville, FL, US

Performed review of stakeholder needs, scope, and constraints, user needs analysis, competitive analysis, in-person moderated test of paper prototype, remote un-moderated test of hi-fi prototype on usertesting.com, and heuristic evaluation. Produced sketches; paper, low, med, and hi-fi prototypes; personas, scenarios, and user stories; and study reports.

• Created a pitch deck to the CEO, then co-founded a team for a new line of business with over 100 Million users that became a major revenue stream. Established and met KPIs and revenue goals.
• Innovation: Pioneered an internal start-up in a new vertical, resulting in a new product suite with 100M+ users, generating 30% ($300M) of organizational revenue in 5 yrs.
• Leadership: Directed work of clinical SMEs, designers, and engineers, overseeing the full development cycle from concept to deployment. Grew to a team of 50.
• Market Impact: Ran user feedback panels and competitive analysis, driving product adoption by 25k healthcare providers, exceeding key revenue and delivery goals.

Westborough, MA, US

Engaged user feedback groups via round tables, phone conferencing, and online tools to understand needs. Worked closely with developers and QA testers for development, and managed pilot tests. Reviewed and updated software for compliance. Worked in areas including: vaccine forms, EM Coder, patient education integrations, and attestation and reporting for.

Westborough, MA, US

Provided onsite and webinar training to clinical staff and providers, front- and back-office, and technicians. Evaluated existing office workflow for optimization and adoption. Co-created comprehensive training curriculum for onboarding new users.

Gradcert With Capstone, User Experience (Ux) Research And Design

Bachelor'S Degree, Business/Commerce, General

Associate'S Degree, Psychology

Course Completion, The Opioid Crisis In America, Treatment And Prevention

Online Course Completed, Managing Addiction: A Framework For Successful Treatment

Completed Course In Agile Software Development, Agile - Principles And Practices Of Scrum And Xp, With Discussion Of Crystal And Lean

Behavioral Economics In Action

Completed Online Course, Behavioral Medicine: A Key To Better Health