Amber Cain Email & Phone Number

Boston, Ma, Us

Boston, Ma, Us

New York, United States

• Emotionally intelligent, inclusion-based coaching• Rides are led by the beat of the music, and by my belief that fitness should be accessible to all, offering alternatives and options for all physical abilities• Empowerment through challenging techniques and words of motivation that help inspire riders to reach their personal best

New York, United States

• Serves as the corporate intranet content management system (Unily) specialist for internal business partners and stakeholders, providing actionable recommendations for platform best-practices and ensuring alignment of content to brand tone.• Drives the strategic vision of Enterprise resource sites within company intranet, managing the design and development process while providing digital User-Experience advice and counsel to business partners and stakeholders.• Owns Enterprise audience targeting for private intranet experiences and corporate email, managing the distribution list extract process through Workday and provides guidance on how leveraging digital channels to target and reach colleagues.

New York, United States

• Content Management for internal digital channels• Advises Enterprise publishers on net-new site-builds/updates for user-experience (UX).• Stages and publishes daily featured stories, business updates, and events on the company intranet [Unily] to serve relevant and valuable content to colleagues, working with IT partners to resolve technical CMS challenges• Builds and maintains Enterprise sites, resource centers, pages, and subpages on Heartbeat• Performs quarterly inventory of existing sites/content owned by Internal Communications for accuracy, validity and relevance—archiving or replacing outdated information and maintaining repository of archived material• Publishes digital signage/banner ads, fulfils design requests and provides consultative recommendations to business partners• Email and distribution list management• Formats, tests, and deploys emails/email newsletters in Poppulo (Enterprise email communications tool)• Maintains company email distribution lists, refreshing each list bi-weekly to ensure important messaging reaches all colleagues by engaging with HR partners to obtain raw data• Relationship management with vendors (ie. Poppulo, The Agency)• Maintains Enterprise and Leader sites/pages, as well as company Resource Centers across the intranet.• Conducts quarterly Resource Center inventories, assessing content for relevancy and UX – making note of opportunities to update design, compiling clear recommendations to ensure information is laid out in the most effective layout for colleagues to consume• Email template development and enhancement: provides email design support to content owners by creating modernized templates in Poppulo for newly introduced company initiatives and enhance older templates optimize the colleague experience.• Distributes emails with a purpose, recommending implementation of email best practices within newsletters.

Rhode Island, United States

• Manages e-mail marketing campaigns to deployment, including Enterprise Marketing, ExtraCare (Loyalty & Personalization), and Rx Marketing: Coronavirus, MinuteClinic™, Multi-dose Packaging, Omnibus, Pharmacy & Health Rewards Triggers, Rx Home Delivery, HealthHUBs®, CVS Optical™, Self Care, Clean Beauty, Project Health™, Customer Value Driver, Giving (AHA, ACS), Tobacco Anniversary, and CVS cross-seasonal campaigns (Halloween, Thanksgiving, Christmas, Valentine’s, Easter, etc.)• QAs design mockups/e-mail proofs delivered by Oracle/Responsys for copy, link structure, creative assets, and campaign optimization, while fostering relationships between ESP and internal business partners to bring campaigns to final deploy • Provides strategic recommendations and insight on e-mail best practices to internal business partners with intent to enhance and align audience targeting per campaign goals, while ensuring clarity between cross-departmental communications • Integrates SEO best practices for accessibility in crafting custom alt text for visual assets within e-mail campaigns.• End-to-end management of campaigns in confirming on-brand creative messaging and appropriate audience targeting. • Liases between internal business partners and 3rd party e-mail provider (Oracle / Responsys) to bring campaign initiatives to production and final deploy.• Creates process documentation for training, on-boarding, and as an aid for the Accenture transition.• Assists in on-boarding of new internal team members, and knowledge transfer training for third party vendors (Accenture).

New York, United States

• Schedules indoor/outdoor on-location photo sessions with clientele.• Post-produces & administers specially curated collections of photographs to clients in a timely manner.• Utilizes Adobe Photoshop & Lightroom for image retouching/creation of marketing content.

Rhode Island, United States

• Directly managed ongoing SEO initiatives for web clients within industrial e-commerce and luxury real estate industries.• Reported monthly to ongoing SEO clients, offering monthly data and key performance statistics.• Produced professional copy and brand awareness through technical blog writing and SEO.• Designed and distributed targeted e-mail marketing campaigns for company and clients via Robly/MailChimp.• Monitored web clients weekly via Google Analytics to ensure overall functionality of sites and monitor traffic drops to eliminate the risk of downtime.• Crafted custom, targeted landing pages for PPC campaigns within HubSpot.• Conducted Content Management System (CMS) training with Informational and E-Commerce web clients on Brave River ©Afterburner and WordPress, remotely or on-site.• Delivered on-demand technical/project support for web clients in managing ongoing Content Management System projects• Engaged in Quality Assurance (QA) testing for development websites, prior to go-live, to ensure optimal functionality of critical site features, such as forms and redirects, in addition to review for on-page text clarity and professionalism, as well as proper implementation of SEO tags (ie. meta-tags, meta-descriptions, alt tags, title tags) and overarching hierarchy (ie. H1, H2, H3).• Supported daily marketing initiatives through use of HubSpot tools (ie. live chat, social, e-mail workflows, contact management within CRM).• Provided graphic design support for web projects and marketing material.• Created captivating advertising materials including posters, agendas, and social media posts by way of digital design and photography.• Organized and maintained company and client social media content calendars.• Scheduled off-site photo sessions with clients for headshots/web photo content.• Ideated, planned, and managed logistics for events ranging from trade shows, seminars, philanthropic efforts, and employee team building experiences.

Rhode Island, United States

• Coordinated and scheduled 3-months’ worth of social content for BRS and client accounts• Created technical blog posts for the Brave River Blog, including IT and Digital Marketing topics• Designed visual content for BRS website, blog, and social media accounts• Scheduled and distributed social media content via Sprout Social, Hootsuite, and HubSpot• Updated Brave River CMS for web clients and provided general CMS support

Kingston, Rhode Island

• Marketed the Department of Art and Art History by photographing student work, current exhibitions, & facilities for the URI website• Created digitally designed materials for advertising events on social media, including: brochures, invitations, posters, logos• Video-recorded student interviews and created video content for marketing the Center for the Humanities• Compiled current events to include in the MailChimp e-newsletters for the Center for the Humanities and Department of Art and Art History

Kingston, Rhode Island

• Educated student group of bystander awareness, alcohol/substance abuse, & sexual assault• Promoted the adoption of healthy lifestyle for students adjusting to college life• Planned weekly interactive lesson plans with activities & hand-outs for student group

Kingston, Rhode Island

• Coordinated location & background design of weekly photo sessions for each participant• Conceptualized themes to showcase the individual beauty of each participant• Organized a presentation & reception for the viewing of the final body of work