Ekaria is a vendor to American Express, responsible for end-to-end execution and management of the Shop with Membership Rewards Points program (shopAmex.com) in the United States, including strategic planning, marketing, UI/UX design, implementation, vendor management, reporting & analytics and financial reconciliation.• Senior leadership team member of key vendor to American Express reporting into the CEO of Ekaria, with mandate to design and administer the US Membership Rewards loyalty program (shopAmex.com) • Responsible for delivery of: program strategy & growth; digital marketing campaigns; user engagement; customer acquisition; paid advertising opportunities and website optimization for 11 million American Express Card Members• Mentored and motivated a cross-functional team comprised of developers and creators to execute on Amex’s business objectives, delivering exceptional value to Card Members and increasing repeat visitors• Optimized campaign budget, allocation of resources and P&L to ensure operational efficiency and achieved increased productivity• Enterprise-wide contact for Amex and external partners (design firms; product vendors; legal/compliance), responsible for driving program strategy and implementation• Delivered significant increase in YoY revenue growth through data-informed strategic decisions• Negotiated an increase in partner marketing commitments, resulting in an increased spend YoY and subsequent revenue growth correlation• Achieved successful transformation of website to meet AA and AAA accessibility standards requiring extensive development and design work, on schedule, within a 6-month period

• Led marketing team comprised of design, merchandising and content creation subject-matter-experts to deliver +5 million products to Card Members • Collaborated with internal and external stakeholders to maximize end-to-end user journey and experience through A/B testing, resulting in a decreased bounce rate and increased conversion rate on secondary page load• Accountable for assessing website analytics, campaign metrics and KPIs to inform data-driven digital strategy framework and tech related enhancements, resulting in meaningful conversion rate improvements• Managed annual strategic planning process with senior management team at Amex to align and crystalize vision, goals and roadmap• Accomplished YoY partnership growth through new onboardings, achieving Amex objective of bolstering Shop Small businesses through successful vetting and integration process with each partner• Increased site traffic substantially via special campaign collaboration with Resy, selling out in a record-setting 4 hour time period

• Responsible for website merchandising, content creation, affiliate partnerships and oversight of direct reports• Oversaw complete website redesign and successfully managed external stakeholders, leading to notable increase in revenue• Developed and executed marketing campaigns and collaborated with partners such as Apple and Best Buy to create special offers aimed at driving growth and maximizing ROI, achieving an increase YoY in related sales• Spearheaded annual holiday print catalog creation with reach of 1M+ Card Members, resulting in strong sales attribution• Produced monthly and annual reports and collaborated with finance team to improve accounts receivable collections