Amber Burnett Email and Phone Number

Work closely with the media strategists to execute the most profitable campaigns. Using big data to plan and optimize campaigns spending the “next best dollar” against budgets for the lowest cost per sale. Help to build reports to show KPIs and provide insights to all channels (direct mail, digital, and TV). Manage all marketing media budgets and fixed cost budgets to project goals that will support the total sales goals. Using big data helps to drive strategies and testing that will continually optimize all channels, gaining insights into the consumer, the market, and the various products offered. Recently began implementing the same tools we used to acquire consumers in the small business industry.

Work closely with stores to track marketing efforts, ad hoc analysis and presentations for management. Work with systems such as Hyperion, OARS, and Data Warehouse. Daily use of Excel, Access, and PowerPoint. Work closely with 2,700 stores to track pricing and promotional efforts for highest KPIs. Monthly forecasts of revenue to plan promotional events based on food costs and marketing campaigns. Competitive research to project KPIs against competitors on a weekly basis.

Aid in the financial planning, product selection and store allocation of advertised items. Report and analyze on the performance of special events and advertising events. Pull data from Oracle data warehouse. Create Access databases and Excel spreadsheets to track sales and inventory for total company. Create promotional files for total company events in Island Pacific. Perform test and learn activities in APT. Some work in Arthur Planning. Present findings to senior management.

Generate and analyze reports to project losses from fraud. Audit branches to lower fraud percentages on a per branch basis. Led monthly fraud reviews for the entire company.

I worked under the Maintenance director purchasing amusement park ride parts. I also did various office duties for the General Manager and Marketing Director.

I was a part of the attendance tracking for our marketing research. I also did various duties of the Public Relations Manager, such as press releases, media kits, and event coordinating while she was out on maternity leave.