Amber Cameron Email & Phone Number

Raleigh, North Carolina, Us

I am the Senior Vice President, Director of Marketing for a full-service banking and financial services company. I started on this journey as the marketing and communications leader for Mutual Bank of Omaha. Shortly thereafter, it merged with CIT Bank and later became First Citizens Bank. My ability to adapt through this period of rapid change is rooted in my commitment to providing results that best serve our customers along the way. I do this with a technical aptitude and genuine interest in the success of people through the process.My team executes the marketing and communications campaigns for the brands and products. I empower them to take calculated risks in this process that expands our reach and innovate the client experience while ensuring that we adhere to the regulatory requirements. I also cultivate a culture of excellence that holds people accountable to the defined financial and operational goals.We also work with our agency partners and the business unit leaders to deliver on the expectations of our customers and the financial goals. I serve to simplify the complexities of our solutions and capabilities to activate people. This is done by utilizing data, leveraging technology, and capitalizing on emerging trends to systematically shape the growth trajectory of the business through the brand experience.A few of my recent achievements include:● Lead the marketing and communications team as well as our external agencies to drive the results of the institution and its solutions with full budget authority.● Spearheaded the integration of 2 major bank mergers and all related digital assets, brands, and customer communications for a bank.● Build and scale 20+ technology products that are built in-house or acquired to B2B and B2C customers nationally.● Retained retail and commercial clients through 10% reduction in physical footprint nationally through multiple mergers while converting them into digital only products.

Omaha, Ne, Us

I was the Director of Marketing & Communications that led the brand for a healthcare research firm. My focus during this time was to establish the professional services firm as the trusted thought leader for its highly regulated clients across the US. I served on the executive leadership team during this time and reported to the C-Suite. My ability to partner cross-functionally with internal and external partners ensured the delivery of compelling, client-centric campaigns. I did this as the voice of the customer and brand who thought creatively and built systems to ensure adherence to regulatory requirements in the execution of our initiatives. As a result, I frequently rolled up my sleeves and contributed to the content-focused campaigns to propel the results for the privately held business.A few results during this time were:● Led 26 events annually including premier conference and webinars with up to 300 attendees that focused on adding value to clients through keynotes, award ceremonies, offsite events, and breakout sessions.● Grew the audience exponentially through the design and launch of the video series positioning the brand as an industry thought leader.Representative Products: Surveys, Data, Medical Education, Strategic Planning, Professional Services

Omaha, Ne, Us

I served as the director of marketing for the full-service, member owned financial cooperative. I sat on the executive leadership team while I was in this role and I played a key role in the strategic planning initiatives. I did this with my small team and our external agency partners who executed the campaigns. Together, we created cohesive, impactful experiences for the B2C and B2B customers that also advanced business goals.I partnered with sales in this capacity to optimize our touch points with clients. We were able to turn prospects into delighted customers by designing, developing, and delivering campaigns that integrated across channels and that were grounded in data. I pivoted regularly between the strategic and tactical oversight of the initiatives to achieve results that also provided value to our clients in the process.Wins included:● Led 1 direct report, 5 marketing agencies, and owned the marketing budget for the $183M AUM bank.● Developed campaigns to successfully launch mobile banking and remote deposit capture services.● Captured 100% increase in online loan applications through the transformation of the user experience.● Achieved 2 -3 % response rate per campaign for the direct marketing initiatives that drove revenues.● Secure 3 – 5% increase in core revenue lines (loan, deposits, checking) with personalized marketing campaigns.Brands Managed: Corporate (Bank), Products (B2B and B2C), Mobile Experiences, Digital Assets

Omaha, Nebraska, Us

Omaha, Nebraska, Us

Toronto, On, Ca

I worked here when it was Commercial Federal Bank, prior to acquisition by Bank of the West and BMO.

Master Of Business Administration - Mba, Marketing

Bachelor Of Science - Bs, Information Technology

Bachelor Of Arts - Ba, Marketing