Amber Cameron
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Amber Cameron Email & Phone Number

Strategic Marketing Executive Unifying Data, Content, and People while Delivering Large Scale Changes that Push Brand Boundaries to Delight Customers at First Citizens Bank
Location: Omaha Metropolitan Area, United States, United States 6 work roles 3 schools
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Current company
First Citizens Bank
Role
Strategic Marketing Executive Unifying Data, Content, and People while Delivering Large Scale Changes that Push Brand Boundaries to Delight Customers
Location
Omaha Metropolitan Area, United States, United States

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Amber Cameron is listed as Strategic Marketing Executive Unifying Data, Content, and People while Delivering Large Scale Changes that Push Brand Boundaries to Delight Customers at First Citizens Bank, based in Omaha Metropolitan Area, United States, United States. AeroLeads shows a matched LinkedIn profile for Amber Cameron.

Amber Cameron previously worked as Senior Vice President, Marketing Director at First Citizens Bank and Director Marketing and Communications at Professional Research Consultants, Inc.. Amber Cameron holds Master Of Business Administration - Mba, Marketing from Creighton University.

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First Citizens Bank

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About Amber Cameron

I am the brand marketing leader for First Citizens Bank. I lead the development and execution of the bank’s brand strategy, positioning, and identify across all channels and touchpoints. My depth and breadth of experience in highly regulated industries enables me to align the resources and to engage the people that bring to life the ideas to advance business goals. I do this with a technical background and business acumen to deliver customer-centric campaigns across channels using the right tools and insights. My team maximizes the impact by embedding data into our initiatives while scaling cohesive brand experiences that delight our customers. I coach and empower the people on my team to push the boundaries of the brand while adhering to regulatory requirements. We partner with the business leaders in the matrixed enterprise to provide state of the art digital capabilities that deepen the partnership and trust of our customers at each step. Key accomplishments include: • Integrated multiple financial services brands through 2 large scale M&A events to retain customers and drive growth in new verticals / products • Played a key role in the launch of new deposit programs that yielded revenues at or above expectations. • Led 3 – 10 direct and indirect reports while also managing multiple external agencies with full multi-million dollar P&L accountability. • Built and scaled 20+ technology products for B2B and B2C customers nationally including solutions developed internally and tools that are acquired. • Served as the leader of the marketing, branding, and communications to effectively launch the cannabis / hemp banking division. • Converted retail and commercial clients to digital only financial services products and technology through a double-digit reduction in physical footprint. Brands / Products Covered: FinTech Platforms (SaaS, Mobile, Web), Data, Professional Services, Surveys, Data, Medical Education, Strategic Planning, Professional Services, Corporate (Bank), Products (B2B and B2C), Mobile Experiences, Digital Assets

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First Citizens Bank
First Citizens Bank
Strategic Marketing Executive Unifying Data, Content, and People while Delivering Large Scale Changes that Push Brand Boundaries to Delight Customers
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6 roles · 23 years

Amber Cameron work experience

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Senior Vice President, Marketing Director

Current
First Citizens Bank

Raleigh, North Carolina, US

  • I am the Senior Vice President, Director of Marketing for a full-service banking and financial services company. I started on this journey as the marketing and communications leader for Mutual Bank of Omaha. Shortly.
  • Lead the marketing and communications team as well as our external agencies to drive the results of the institution and its solutions with full budget authority.
  • Spearheaded the integration of 2 major bank mergers and all related digital assets, brands, and customer communications for a bank.
  • Build and scale 20+ technology products that are built in-house or acquired to B2B and B2C customers nationally.
  • Retained retail and commercial clients through 10% reduction in physical footprint nationally through multiple mergers while converting them into digital only products.
Apr 2018 - Present

Director Marketing And Communications

Professional Research Consultants, Inc.

Omaha, NE, US

  • I was the Director of Marketing & Communications that led the brand for a healthcare research firm. My focus during this time was to establish the professional services firm as the trusted thought leader for its highly.
  • Led 26 events annually including premier conference and webinars with up to 300 attendees that focused on adding value to clients through keynotes, award ceremonies, offsite events, and breakout sessions.
  • Grew the audience exponentially through the design and launch of the video series positioning the brand as an industry thought leader.Representative Products: Surveys, Data, Medical Education, Strategic Planning.
Jan 2017 - Mar 2018

Assistant Vice President Marketing

First Nebraska Credit Union

Omaha, NE, US

  • I served as the director of marketing for the full-service, member owned financial cooperative. I sat on the executive leadership team while I was in this role and I played a key role in the strategic planning.
  • Led 1 direct report, 5 marketing agencies, and owned the marketing budget for the $183M AUM bank.
  • Developed campaigns to successfully launch mobile banking and remote deposit capture services.
  • Captured 100% increase in online loan applications through the transformation of the user experience.
  • Achieved 2 -3 % response rate per campaign for the direct marketing initiatives that drove revenues.
  • Secure 3 – 5% increase in core revenue lines (loan, deposits, checking) with personalized marketing campaigns.Brands Managed: Corporate (Bank), Products (B2B and B2C), Mobile Experiences, Digital Assets
Jun 2011 - Jan 2017

Digital Marketing Specialist

Bmo

Toronto, ON, CA

I worked here when it was Commercial Federal Bank, prior to acquisition by Bank of the West and BMO.

2003 - 2005 ~2 yrs
3 education records

Amber Cameron education

Master Of Business Administration - Mba, Marketing

Creighton University

Bachelor Of Science - Bs, Information Technology

Devry University

Bachelor Of Arts - Ba, Marketing

Park University
FAQ

Frequently asked questions about Amber Cameron

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What company does Amber Cameron work for?

Amber Cameron works for First Citizens Bank.

What is Amber Cameron's role at First Citizens Bank?

Amber Cameron is listed as Strategic Marketing Executive Unifying Data, Content, and People while Delivering Large Scale Changes that Push Brand Boundaries to Delight Customers at First Citizens Bank.

Where is Amber Cameron based?

Amber Cameron is based in Omaha Metropolitan Area, United States, United States while working with First Citizens Bank.

What companies has Amber Cameron worked for?

Amber Cameron has worked for First Citizens Bank, Professional Research Consultants, Inc., First Nebraska Credit Union, First National Bank Of Omaha, and Physicians Mutual Insurance Company.

How can I contact Amber Cameron?

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What schools did Amber Cameron attend?

Amber Cameron holds Master Of Business Administration - Mba, Marketing from Creighton University.

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