Customer Marketing Coordinator
CurrentData Management and Reporting: Expertly updated and maintained comprehensive contact records in Salesforce, ensuring data accuracy and integrity. Generated and analyzed detailed reports to identify and select the most suitable candidates for sales reference requests. Utilized advanced reporting features to support data-driven decision-making and strategic planning, enhancing customer relationship management.Collaboration: Partnered with cross-functional teams to develop customer-created… Show more Data Management and Reporting: Expertly updated and maintained comprehensive contact records in Salesforce, ensuring data accuracy and integrity. Generated and analyzed detailed reports to identify and select the most suitable candidates for sales reference requests. Utilized advanced reporting features to support data-driven decision-making and strategic planning, enhancing customer relationship management.Collaboration: Partnered with cross-functional teams to develop customer-created content, fulfill Sales Reference Requests, and engage customers. Supported customer advocacy programs such as roundtables and customer advisory council meetings.Customer Engagement: Built and managed customer advocacy programs, leveraging platforms like Influitive, Deeto, and Sendoso to engage customers through diverse activities and events.Operational Efficiency: Managed budgets using Google Sheets to design and deliver branded items, significantly improving customer appreciation and satisfaction. Oversaw the Customer Appreciation Management process, ensuring timely design and delivery of branded promotional items.Asset Management: Ensured essential marketing assets such as logo decks, case study repositories, customer profiles, and quotes were up-to-date and easily accessible, supporting streamlined operations and effective marketing efforts. Show less