Long-term & Seasonal Product Planning, Merchandising- Conduct market research, analyze trends, and contribute to long-term and seasonal product planning & merchandising strategy based on brand positioning.- Manage seasonal creation flow, incl. concept brief, material & color palette selection, sketch reviews, sample fitting, sample review and bulk production.- Conduct seasonal hind-sight analysis, monthly sell-thru deep dive at SKU level on necessity, monitor sales performance to propose action plan for coming season. - Provide sell-in tools & related decks, present seasonal merch direction, product stories and new product sample to MKT, branding and sales and collect feedback.

Seasonal Product Planning & Creation in Local Lens- Set seasonal product range architecture based on seasonal stories independently, create local relevant 100+ SKU on seasonal basis accounting for 80% of Adidas Sportswear Women’s business share in China market.- Managed seasonal creation flow, incl. concept brief, material & color palette selection, sketch reviews, sample fitting, sample review and bulk production.- Drove market pricing strategy to ensure the strong competitiveness of products in market. Own pricing strategy & gross margin results to achieve profitability target.- Conducted seasonal hind-sight analysis, monthly sell-thru deep dive at SKU level on necessity, monitor sales performance to propose action plan for coming season.- Conducted consumer & trend reports and competitor analysis, drive insights from local market. Identify local consumers’ needs & opportunities, develop short-term & long- term strategies.- Managed successful collaborations, including the CNY and local illustration artist collaboration, with the latter illustration collab becoming a best-seller in 23Q3。- Oversaw annual upgrades for basic Adidas products, securing 60% business share in the women's product line.

X-Function Product Communication/ Seasonal Campaign Execution- Worked with Retail Manager, Brand Designer and VMS to manage in-store communications Incl. Product Communication/ Seasonal MKT Campaign/ Brand Voice in 3000 retail stores for NIKE GCA.- Vendor Management and Budget PlanningManaged contracts, transaction, yearly MKT budget planning with legal, procurement, finance, planning and internal control based on the GCA NIKE campaign planning.

Secretarial Support- Provided support to Product Senior Director and complete report, MKT trend research, Merchandising Board.Business Intelligence/ Product Analysis- Supported on product data analysis, sell-in & sell thru reports for all categories, Men & Wom Kids to better evaluate in-season products and coming products planning.Marketing Operation- Seasonal marketing operation management to monitor the communication timeline among cro team & global headquarter by each key touch points.