Amber Hughes Email and Phone Number
I am passionate about synergizing sales, marketing, and operations to optimize a customer centric culture. I am an innovative value creator that defines and executes strategy that expands market share, drives digital transformation, and delivers strategic results. I've led high performing teams, as many as 90 distributed members, for more than two and a half decades. I’ve spent my career serving credit unions, a FinTech, and nonprofits throughout California and Texas. Some of my proudest results include: ► Serving as a COO at one of the 10 highest performing US financial institutions ($2B in asset category) ► Leading digital transformation to form new digital services department, an online account opening experience with improved back office functionality and reporting , and new consumer functionality through digital banking►Developing strong trusted regional DFW brand in financial services market for 10 years. ► Leading 98% obtainment of corporate balanced scorecard resulting in highest achievement in 8-year history► Realizing 3X profitability over average engaged customer segment► Re-engineering consulting service to optimize payment efficiencies► Negotiating multi-year sponsorship agreements with two universities, two alumni associations and five school districts (550K alumni, 17K employees, 149K students & over $10 million investment)► Achieved more than 2X annual customer growth than peers (10.18 verses 4.73) in 2016.A list of my core competencies include:- Executive Leadership (Servant Leadership)- Digital Transformation- Bottom Line Efficiencies- Marketing & Retail Operations- Business Development/Sales- Customer/Client Success- Strategic Partnerships- Operational Optimization - Program Design and Management - P&L Management- Data Analytics - Change Management I am available to discuss opportunities in the Dallas-Fort Worth metroplex, remote or hybrid, please contact me at ardanford@outlook.com. Let’s connect!
Texasbank
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Chief Marketing OfficerTexasbank 2023 - PresentFort Worth, Texas, UsResponsible for brand building experiences.
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Vice President, Client SuccessCo-Op Solutions 2019 - 2023St Petersburg, Florida, UsLeveraged the latest technology and insights to strengthen customer connections and optimize payment discipline for 1,800 financial institutions in Canada and US (B2B and B2C) within an agile environment. Guided product development. Provided leadership for customer success division for largest client in Canada. • Served as the internal escalation point for Fiserv and FIS issues related to tickets, projects, and products. • Developed new customer consulting service structure by building first-in-class cross-functional team to anticipate operational issues and created framework to include repeatable engagement plan, procedures, internal and external service level agreements (SLAs), KPIs, internal escalations, roles, and reporting. • Realized improved strategic vendor accountability and aligned service-level expectations by leading development and implementation of strategic vendor engagement model(now being implemented throughout enterprise). -
Chief Operating OfficerStanford Federal Credit Union 2015 - 2019UsLed deposit operations, retail branches, contact center, marketing, business development, digital services, ecommerce, and payments (credit/debit/digital wallets) for fast-paced, progressive financial services institution with $2.7B in assets, 72,000 customers, 5 locations, and 1 mobile unit. Led a team of 90 employees with 7 direct VP/Director reports. • Led transformation to build a new digital services department, online account/loan opening, and digital banking platform that drove 45% of new accounts through a digital channel. • Served as the executive sponsor for the technological conversion of credit/debit processor platform, new account opening platform, and added wedge forms for digital banking. • Drove 95% SLA obtainment in debit / credit card operations for improved Net Promoter Score.• Exceeded goals for core customer products through new affinity credit and debit card program and niche product line. • Provided and marketed onsite and concierge programs to 70+ partner organizations including Google, Stanford University, Genentech, VMware, Amazon, SAP, and VMware. -
Chief Marketing OfficerCalifornia Credit Union 2015 - 2015UsDrove brand management and growing digital channel. Maximized annual marketing investment of $1.6M with multi-channel integrated approach. Developed strategic partnerships to increase opportunities and maximize profits. • Cultivated new market segment for retirement services department by leveraging knowledge of education field to create new recognition program with second largest US school district (LA Unified School District. -
Senior Vice President Of Marketing And Business DevelopmentTexas Trust Credit Union 2005 - 2015Arlington, Tx, UsBuilt strong regional brand and led in-house marketing and business development teams of 22. Led consumer marketing strategies, public relations activities, retail merchandising, competitive positioning, value propositions, and competitive analytics for all consumer and business product launches. • Collaborated to retain 85% of clients in company’s first merger by creating clear, concise messaging for all stakeholders. Drove 15% increase in product penetration within first year.• Started sales enablement function for 10 business development officers who drove 20% of the new account openings. • Achieved 80% decrease in outsourcing expenditures and improved response time from 10 to 2 days.• Realized 3X profitability over average account holder by developing 3 niche markets with specific product lines. -
Director Of CommunicationsDatcu Credit Union 2003 - 2005Corinth, Tx, UsManaged marketing, communications, and public relations functions including full lifecycle marketing initiatives, short-term revenue generating campaigns resulting in $14M deposit revenues and 8X YoY loan growth. Rebranded key elements of corporate messaging including exterior signage, retail merchandising, marketing collateral, and website design supporting new logo. Fostered and sustained relationships with 150 strategic partners. -
Executive DirectorOperation Aware Of Oklahoma 2002 - 2003Tulsa, Ok, UsManaged day-to-day operations of non-profit $30M endowment fund, coached 19 full-time employees, maximized $1M budget, adhered to contractual agreements with 181 school districts. Maintained competitive position and ensured adherence to mission by amending drug prevention curriculum to comply with state requirements. Created first strategic planning process for board and staff, decreased benefit expenses by 6% without compromising benefits. -
Director, Chapters And CouncilsCornerstone League 1999 - 2002Plano, Texas, UsDirected statewide chapter of 26 governing bodies consisting of professional volunteers and the development of professional councils in five arenas related to credit union industry for statewide trade association. Developed statewide council framework, mirroring the national structure, and utilizing online (Yahoo Groups) and in person events.
Amber Hughes Education Details
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University Of North TexasPublic Administration -
The University Of KansasJournalism
Frequently Asked Questions about Amber Hughes
What company does Amber Hughes work for?
Amber Hughes works for Texasbank
What is Amber Hughes's role at the current company?
Amber Hughes's current role is Transformative Financial Services Executive I CHIEF ► Synergizes operations, marketing, and sales to optimize customer centric culture.
What schools did Amber Hughes attend?
Amber Hughes attended University Of North Texas, The University Of Kansas.
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