Amber Dotson Email & Phone Number

Boise, Id, Us

Boise, Idaho, United States

- Utilize expertise in Contentful CMS to efficiently organize, publish, and maintain website content, streamlining workflows and ensuring consistency across pages.- Spearhead the creation of new landing pages for product launches, giveaways, and marketing campaigns, collaborating with cross-functional teams to deliver engaging and conversion-focused designs.- Manage all content on the company website, including copy, images, links, and URLs, ensuring accuracy, relevance, and alignment with brand guidelines.-Regularly update website content to reflect changes in product offerings, promotions, and company messaging, optimizing for user experience and SEO.- Drive web design initiatives to enhance website aesthetics and functionality, leveraging knowledge of UX/UI best practices and industry trends.

Medford, Oregon, United States

- Managed several areas of the eCommerce business: BOM development, assortment planning, packaging/design, subscription services, pricing, and channel placement throughout the entire product lifecycle- Developed and executed site merchandising strategies to drive sales and conversion growth, support the product buy, and drive brand message- Increased overall profitability of the Confections and Moose Munch® departments, earning annual sales of approximately $30M- Played a significant role in R&D and product innovation by developing new products, flavors, packaging and testing them accordingly- Experience managing large amounts of product related data - content, publication, image assets, etc.

Klamath Falls, Oregon, United States

- Coordinated and managed events for up to 300 guests. Events included: weddings corporate retreats, conferences, rehearsal dinners, birthday and holiday parties and culinary classes. - Utilized CVENT software to create effective layouts for events and coordinate all staff management, event logistics and internet/external communication functions through event lifecycle - Communicated BEO's with vendors, clients, city officials and staff to retain customer loyalty and ensure successful organization of all events- Established and executed budgets for event sales department by executing rate negotiations, issuing contracts, processing books and final payments