Amber Gao Email and Phone Number

• [Marketing Management] In charge of the management of more than 15 marketing members from 12 portfolio companies in 4 industry groups in health sector. Coordinating and assigning work in daily and major marketing events, and organizing ATL and BTL activities, online campaign to empower member companies' marketing performance;• [Product Marketing] Leading a team of 6, corporate with 14 major health member companies to plan and design Fosunhealth+ Membership Service Package (B2B2C), and bring this core product to the market. Reached a monthly turnover of 2.9 million; at the same time completed product optimization, operation testing, customer service and sales training;• [Marketing Campaign] Leading the corporation between a functional yoghurt and Keep app, seizing traffic outbreak period during epidemic period, the overall exposure and advertising completion rate of the activity exceeded 110%, sales increased by 219% over the same period of last year.• [PR and Self Media] Tiktok, Wechat official account setup and operation, supplier management; write press release for major PR events and maintain relations with media.• [Market Positioning and Integration] Participate in the market strategic positioning of the joint venture of Fosun and Babytree, connecting internal and external resources for portfolio companies.

Function – Digital Marketing, CRM, APP Product Management, Brand/Content Marketing, Operation Management;Achievements – Customer conversion rate increased by 27%, Retention rate increased by 50%, Total sales performance growth 35%;

Industry – Consumer Goods (retail, luxury, FMCG) and E-commerceFunction – Senior marketing & sales talent headhunt