Amber Gravely Email & Phone Number

Irvine, California, Us

Santa Cruz, California, Us

• Recognized for continuous top performance and promoted to serve as the Global Alliance Marketing leader, leveraging extensive expertise to develop lucrative co-marketing strategies and plans with Microsoft, Zoom, Google, and Amazon• Responsible for leading a global team of double-digit resources spanning the US, Europe, and APAC while maintaining the $800K yearly budget, establishing marketing Key Performance Indicators (KPIs) to achieve alignment with partners and sales, as well as organizational goals and objectives• Developed and utilized training and onboarding content, securing and enabling alliance partner teams while driving joint offerings• Established global plans for Tier 1 alliance partners with a focus on digital brand awareness, demand generation, and sales acceleration• Created the brand and tone direction for all major online partner events, including Zoomtopia, Microsoft Ignite, Microsoft Inspire, and various global city webinar roadshows, becoming a 2021 Microsoft Partner of the Year Category Finalists• Directly responsible for leading the massive feat of facilitating global multi-city roadshows with Microsoft and Zoom, successfully covering 22 cities

Santa Cruz, California, Us

• Served as the Global Consumer Revenue Marketing leader for the gaming brand RIG, stereo brand BackBeat FIT, and communication brand Voyager, overseeing the entire customer journey with an emphasis on securing and closing the sale online and at retail• Responsible for leading the global Marketing team spanning the US, EMEA, and APAC, leveraging best practices to drive marketing innovation and sales for the $300M+ organization• Designed and implemented the global e-Commerce GTM strategy and launched a Global Amazon program that included both 1P and 3P programs, resulting in driving organizational revenue• Oversaw the $10M+ promotional and MDF budget that crosses multiple platforms and currencies worldwide, monitoring regularly to ensure alignment with organizational expectations• Launched an initiative to connect the brand identity online and offline throughout all regional markets and channels, collaborating and communicating closely with corporate Marketing to ensure success

Santa Cruz, Ca, Us

• Served as the Global Consumer Revenue Marketing leader for the gaming brand RIG, stereo brand BackBeat FIT, and communication brand Voyager, overseeing the entire customer journey with an emphasis on securing and closing the sale online and at retail• Responsible for leading the global Marketing team spanning the US, EMEA, and APAC, leveraging best practices to drive marketing innovation and sales for the $300M+ organization• Designed and implemented the global e-Commerce GTM strategy and launched a Global Amazon program that included both 1P and 3P programs, resulting in driving organizational revenue• Oversaw the $10M+ promotional and MDF budget that crosses multiple platforms and currencies worldwide, monitoring regularly to ensure alignment with organizational expectations• Launched an initiative to connect the brand identity online and offline throughout all regional markets and channels, collaborating and communicating closely with corporate Marketing to ensure success

Santa Cruz, Ca, Us

• Performed as Senior Manager over the Consumer Marketing team, creating strategic business objectives and initiatives, as well as directing cross-functional efforts with Sales, Product Management, Finance, and Brand Marketing• Established the Amazon 3P selling strategy for the organization and drove it from conception to execution, as well as elevating the 1P presence for a price, gray market, and channel conflict• Partnered with top-tier accounts such as Amazon, Apple, Best Buy, Walmart, and Target, directing the retail and e Commerce channel strategies• Leveraged expertise to develop 6 -12-month strategic retail plans, focusing on driving sales and meeting business goals while supporting overall organizational growth• Developed and cultivated strategic partnerships with Under Armor, San Jose Sharks, Ubisoft, and others and created strategic demand and awareness campaigns• Created and launched one of the first apps for web browsers, providing assistance to retail associates for product training, receiving recognition and an invitation to speak on a panel

Santa Cruz, Ca, Us

• Oversaw the development and launch of the Connect Partner Program, including all assets such as tier development and infrastructure, as well as tools, training, and one-to-many promotional and demand generation programs

Newbury, Berkshire, Gb

• Hired to serve as part of the Global Demand Generation organization within the Americas Field Marketing Group, overseeing the Latin America and US Channel• Designed strategic engagement programs to reestablish the behaviors of the partner and internal sales team selling models, generating a 15% increase in revenue• Created and launched a strategic comprehensive 6 – 12-month marketing plan, leveraging the quarterly revenue goals for various mediums• Oversaw launch funds with co-op and MDF dollars that averaged $400K each quarter, generating demand for products, driving the pipeline as well as training the partners

Us

Bachelor Of Science - Bs, Public Relations/Business Administration

Hass School Of Business, Executive Education, Management Development