Amber Hanson Email & Phone Number

Victoria, BC, CA

Victoria, British Columbia, Canada

Responsible for leading and executing communications, engagement and external relations strategies and initiatives to enhance public understanding and awareness of GVHA’s role as a respected advocate for the marine-related use and development of Victoria's working harbour.

Victoria, British Columbia, Canada

I led strategic research communications for the Office of the Vice-President, Research and Innovation and worked collaboratively with the central Communications and Marketing and Community and Government Relations teams to elevate UVic’s research profile nationally and internationally. I provided strategic communications advice to the Vice-President.

Okanagan

My role was to elevate the reach and reputation of UBC Okanagan’s research and innovation activities with a key focus on interdisciplinary research, entrepreneurship and knowledge exchange activities. As a senior advisor to the Vice-Principal, Research and Innovation, I developed long-range strategic communication plans, provided leadership on major.

Kelowna, BC

As the strategic marketing and communications strategist for the Office of the Vice Principal Research, my role was to create, manage and implement marketing communications strategies for UBCO's research and innovation portfolio. I developed and distributed relevant content, coordinated internal/external communications initiatives and acted as a liaison.

Kelowna, BC

Led the strategic marketing process for a diverse portfolio of clients, delivering innovative, value-rich marketing services across a broad range of sectors and industries, including real estate development, tourism/hospitality, professional services, health and wellness.

St. Louis, MO

Very lucky to have had the opportunity to extend my maternity leave and spend some much needed extra time learning the ropes as a mom of multiples. I can honestly say, staying home with my 3 gorgeous boys was by far the most challenging and wildly rewarding job I've ever had. Our family of five has many fond memories of the 2 years we spent in the Midwest.

Vancouver, BC

Assisted in the design and development of strategic planning tools to increase visitor connection, revenue, and attendance at national parks, national historic sites, and national marine conservation areas across Canada.

Western Canada

Collaborated with internal clients and external partners to develop market-ready, experiential product; coordinated regional marketing programs to position and promote national parks and national historic sites to travellers and tourism industry stakeholders.

Lower Mainland, BC

Managed a porfolio of community outreach programs and services addressing the needs of vulnerable populations (including new immigrants, refugee claimants, and families with sick children). Oversaw budgeting, program planning, fund development and donor reporting initiatives for six diverse program areas, led two cross-cultural advisory committees, and.

Sidney, BC

Developed a 5-year strategic business plan to launch a $55 million sustainable mixed-use development on Vancouver Island that revitalized the Sidney waterfront. Responsible for all aspects of the property launch, including market research and analysis, brand development, advertising, web development, media planning, direct marketing, stakeholder and media.

Victoria, BC

Served as hotel spokesperson, community liaison, and media relations representative; created the hotel's annual marketing plan and oversaw monthly advertising budget and forecast; negotiated partnering agreements and coordinated sponsorship events; hosted signature media events, press trips and familiarization tours; assisted in generating $1.5 million in.

Canadian Embassy, Washington D.C.

Evaluated cooperative marketing proposals from outbound tour operators to ensure they met specified stakeholder criteria; coordinated participation in major US trade shows and client events, including AARP’s Life@ 50+ and Showcase Canada; revitalized the Canada Specialist Program and facilitated travel agent education to increase the level of.

B.Comm, International Business

Activities and Societies: Commerce Cultural Liaison, International Exchange Program

Japanese Studies