Responsible for creating and managing corporate messaging and positions on a variety of issues for internal and external use.

Responsible for public relations initiatives for BlueCross BlueShield of Western New York, a $2.5B health care enterprise, a division of HealthNow New York Inc., an independent Licensee of the Blue Cross Blue Shield Association.

-Manage and execute earned media strategy in the United States and Canada over various platforms-Develop and edit media alerts, press releases, bylined articles for industry publications and blogs, media Q&A -Act as a brand and company spokesperson on consumer- facing topics-Build and maintain community relations and communication strategies with corporate partners -Manage in market print pieces from concept inception to print or placement in conjunction with a creative team-Work closely with creative and advertising agencies to create and place TV and radio-Participate in the overarching conception, planning, creation, follow-through and analysis of all marketing initiatives-Assist in developing the annual marketing plan and departmental budgets insuring that expenses are in line -Develop and coordinate all publicity and marketing efforts for in-park concerts and events

-Assisted in executing PR programs, including media relations and social responsibilities communications -In conjunction with the AOR, wrote and edited media alerts, press releases -Acted as a brand and company spokesperson on consumer- facing topics-Participated in crisis communications efforts -Built effective relations with key trade media in the U.S. and Canada-Developed, booked, coordinated and scheduled special events and entertainment-Developed marketing collateral and guest facing communications related to events and entertainment

Develop, coordinate and schedule all guest facing park special events and promotions, delivering supporting communications as nesssary to internal and external stakeholders.

-Assist in all day to day bookkeeping functions-Provide customer rate quotes-Contact a variety of vendors to book shipments and maximize profits-Make sure vendors are in compliance with I.C.C. regulations-Schedule all required appointments, track shipments , update customers