Amber Hawke Email & Phone Number

Australia

Sydney

• Requirements gathering and writing clear and concise user stories• Performing in-depth analysis, helping to define and validate requirements and carrying out process/experience mapping• Managing scope expectations• Presenting and explaining complex information in a way that can be readily understood by different audiences• Coordinating comprehensive user testing• Working closely with technical BA’s, architects and development teams to ensure business requirements are met

Woolworths Rewards

• Competitor analysis and leading and developing strategic plans• Relationship management with key internal and external stakeholders• Planning and implementation of quality data driven direct marketing campaigns within timelinesand budget• Delivering incremental sales targets• Budget and campaign performance management• Pre and post campaign analysis and insights strategy development

• Competitor analysis & coordination of marketing strategies and plans• Relationship management with key internal and external stakeholders• End to end email and online campaign coordination and execution• Social media management, planning and reporting• Budget coordination and analysis

My role as a marketing executive was busy and varied. Whether it was copywriting, graphic design, event organisation, end to end campaign management or supplier relations, no day was ever the same. Some of my biggest achievements during my time at RF Industries included planning and launching their first ever social media campaign and developing an integrated campaign which not only strengthened our relationship with the supplier, but saw a 25% sales uplift.

Working in a small not-for-profit environment I was responsible for both the production and marketing of the monthly 48 page Hills Rural New magazine, as well as managing the coordination of Chamber activities and events including fundraising initiatives. Within my role I supported, encouraged and promoted local community businesses forming strong bonds in the process.

Bachelor Of Arts In Communication (Public Communications)

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