Amber Hegemann Email and Phone Number

Define and maintain competitive programs- Lead competitor, customer, and regulatory intelligence- Create and manage the specifications, standards, and levels of program that we will sell and fulfill- Lead incremental program development and line card extensions- Develop pricing guidelines to optimize revenue and margin opportunityCoordinate with Engineering on optimal connection with TELS Platform for customer valueServe as internal and external subject matter expert for identified programs- Support sales strategy, customer calls and solution development- Lead sales trainings- Ensure smooth transition from sales to operations- Work with supply chain on supplier metric development serve as relationship bridge between suppliers and customersDevelop and lead go to market activities- Develop annual marketing plan and coordinate with other marketing initiatives- Oversee marketing execution activities, coordinating with marketing functional partnersDrive above-budget program growth- Work cross-functionally to set and exceed budget targets

- Develop and lead e-commerce strategy, content, and marketing initiative for all of the Americas- Define and drive ongoing 360º integrated communications along the path to purchase including; Sales tools, digital presence, trade shows, print collateral, distributor networking, advertising, and special events. - Engage, collaborate, and respond to customer, sales and distributor requests for product and marketing assets across multiple channels.- Better align and education the internal business on the voice of the customer. This drive strategy and tactical implementation to grow our relationship through product mix, pricing and service opportunities.- Effectively track and manage the marketing budget. Consistently manage multiple projects to deliver high-quality work in a timely fashion

- Deliver annual revenue and margin commitments for respective product lines- Establish and lead a cross-functional business team chartered with achieving short/ long-term goals- Develop 5-year product strategies consistent with company vision and the attainment of goals- Develop growth strategies focused on profitability and customer satisfaction- Conduct research to identify competitive landscape, current market needs and new market opportunities - Lead new product development projects by defining market requirements, preparing ROI analyses and establishing time schedules with engineering and manufacturing

- Responsible for content strategy and execution- Merchandising across all advertising channels- Social media strategy and execution- Brand development- Manage and support four direct reports.

- Raise awareness for Generac as a Commercial generator solution and expert in backup power- Increase commercial leads- Expand vertical market focus- Create stronger connections with the Electrical Contractor

- Developed the 3-5 year strategy for the global Building Care portfolio- Lead new, initiative projects through Innovation Gate Process- Worked with the regional Building Care leads to develop synergy among the Global portfolio offering and create regional variances

- Researched and developed the Building Care Chemical portfolio - Commercialized new and modifications to products within a timely fashion- Coordinated and communicated product launches with Supply Chain and Sales Force

 Developed and launched a new global digital asset repository for the marketing department Tracked and evaluated progress of the rebranding efforts associated with the BLA (Brand Licensing Agreement with SC Johnson) Global Brand Ambassador – Assisted global marketing leads with questions and concerns regarding the strategy and implementation of the Diversey brand Coordinated and executed three global tradeshows: including registration, travel and customer events

- Recruited classroom volunteers from local businesses. Trained and organized their classroom experience- Coordinated and recruited participants for two annual fundraiser

- Assistant to Gary Priem, the Director of the Consumer and Trade Solutions- Researched marketing trends and attributes that affect customer shopping decisions