Amber Hyatt Email and Phone Number

Guides ACUVUE® Loyalty Programs for Independent Eye Care Professionals to strengthen the patient doctor relationship.Delivers unparalleled program share gains with ACUVUE® Preferred Program, resulting in over +7pts share since enrollment. Drives adoption of ACUVUE® Checkout & Shop commerce solutions that supports over 1MM patient orders on platform. Culture champion and sponsor of North America Team Tetris.

Manages US Consumer and Professional communications and experience strategy, media, content development and digital products. Implemented new cross functional POD process to ensure a connected voice to professionals with cohesive messaging. Shaped positioning strategy for ACUVUE® to declaratively own comfort, and influenced “Take Comfort in ACUVUE®” campaign. Created the “Comfort Promise” to differentiate ACUVUE’s satisfaction guarantee and bring awareness to comfort.

Delivered highest Johnson & Johnson brand lift study results to date on YouTube for brand awareness with 13-17 yrs. Delivered a 25% increase (vs Prior Year) in number of leads captured via Acuvue.com to nurture and drive interested consumers into the office. Shaped new creative review process to maximize engagement on digital channels through creative reviews with platform partners.

SilkRoad's product voice to the market and internal stakeholders. Oversees messaging, solution positioning, packaging, pricing, analyst and media relations, sales enablement, the go-to-market process, and a team of three direct reports. Facilitates company village halls, develops and executes internal communication plans, serves as a key change agent for the company pivot, and co-chairs the customer advisory board. HR thought leader who drives brand awareness. Presents webinars, speaks at industry conferences, and is published in HRO Today, TLNT, Ragan.com, Recruiting Trends, Undercover Recruiter, and Multi-Channel Merchant. Quoted in Forbes and Fast Company.

Led product direction for SilkRoad’s Applicant Tracking Solution, OpenHire. Aligned market needs, feedback from external and internal stakeholders, trends from the competitive landscape, and SilkRoad suite strategy to define the product roadmap. Interfaced daily with development and quality assurance teams through agile development methodologies that guided and monitored the status of projects. Oversaw release planning, determined sprint priorities, and lead planning poker sessions. Brought market and business understanding of Human Resource processes to feature analysis and development. Managed Business Analysts and owned user stories, product requirements, end-user documentation, and customer communication. Led coordination across SilkRoad teams for cross-functional projects. Trained all internal stakeholders on new functional offerings and product positioning. Presented product roadmap and strategic direction to large user group sessions, executive stakeholders, and customers. Product expert that approached challenges creatively. Major Contributions: • Managed largest customer base and highest revenue product in the SilkRoad suite of products.• Owned customer communication strategy and end-user group. Grew user group participation by 30%.

Product Manager for Portal Studio, a content management solution used across multiple SilkRoad offerings. Analyzed market space and evaluated product enhancement requests from external and internal customers to determine priorities. Identified and documented use cases for new functionality. Defined development priorities for release deliverables. Major Contributions: • Convinced executive team to re-position offering in the market.• Led communication strategy. Partnered with clients, implementation, and support to streamline end user education and user guide documentation.

Developed all customer communication for product releases and maintenance announcements that highlighted client value through enhanced functional offerings. Created engaging Marketo campaigns for all new product releases. Served as SME for SilkRoad’s Applicant Tracking System, OpenHire. Educated internal teams on strategic positioning of new features. Drafted all OpenHire Product Management documents including release notes, business requirement documents (BRD), system requirement specifications (SRS), and product requirement documents (PRD). Worked with Sr. Product Manager, Development, and Quality Assurance throughout Development life-cycle (Agile Methodology) to deliver quality product release. Suggested enhanced functionality to drive product revenue by evaluating customer product feedback. Built compelling use cases for global client impact by conducting market research, surveying client base, and analyzing competitive landscape. Manage upgrade project for OpenHire product. Implement cross-departmental upgrade processes to ensure quality control and eliminate redundancies. Supervised and trained upgrade staff to provide an exceptional customer service experience. Organized internal party and vendor involvement in upgrade phases to reduce queue wait time and quicken upgrade execution. Major Contributions: • Developed and implemented brand standards for all SilkRoad release communications that highlighted client value. Delivered all customer release communication and outage notifications.• Managed product upgrade process and schedule for 750+ clients. Improved process efficiency to reduce customer wait time in upgrade queue by 6 months.

Analyzed strategic accounts functional usage to develop system best practices based on industry standards. Consulted on best practice system usage recommendations that aligned with specific client business requirements. Trained clientele on how to implement functional offerings internally to maximize efficiency. Positioned how SilkRoad products accomplish client talent management objectives while administering customer renewal process for OpenHire, RedCarpet, and WingSpan. Advocate for customer concerns to appropriate internal resources to assure they receive timely resolution, resulting in heighted customer satisfaction ratings and the purchase of additional products.Major Contributions: • Increased company revenue by securing over $1.3 million in customer renewals.• Formalized, packaged, and performed OpenHire optimization reviews to generate custom service revenue.

Acted as the primary liaison between several marquee clients and the SilkRoad Services team, including implementation, support, training, and management. Furthered key client relationships by helping them understand how to leverage the most value from software offerings. Managed all client projects from SOW thru project completion. Engaged in support issues and troubleshooting in order to reach resolution. Discovered additional up-sell opportunities for Sales team. Major Contributions: • Increased number of positive client references to help SilkRoad earn new business.• Increased revenue by TAM clients purchasing additional products and service offerings.• Developed quarterly client scorecard metrics to support SilkRoad’s value to customer organization.

Interpreted RFP requirements to generate new business for sales team. Developed and communicated strategy for completing deliverables in fast-paced environment. Coordinated RFP Responses with technical Subject Matter Experts (SME). Researched all aspects of talent management including product functionality, workflow, global representation, and security. Executed team approach for RFP responses through constant follow up with all necessary parties (Regional Sales Manager, Subject Matter Experts, RFP Teams).Major Contributions: • Authored and edited compelling proposal responses resulting in profit increase in new business.• Engaged in response process improvements to accelerate efficiency in individual and team performance.

Prepared and conducted sales presentations for prominent Brokerages. Specialized in relationship-building and marketing Broker events. Familiarized prospects with quality of products, upgrade options, homeowners documents, association regulations, and closing procedures. Formulated and maintained all sales reports. Managed all relationships with third party vendors for upgrade projects. Coordinated closing schedule with all involved parties.Major Contributions: • Implemented tracking database for prospect follow-up, resulting in 50 percent efficiency improvement.• Collaborated in the closing of $2.4 million in revenue.