Amber Lench Email & Phone Number

Bournemouth, Gb

Southampton, England, United Kingdom

Bournemouth, England, United Kingdom

• Founder of WordPress website, blog and social media brand focusing on providing reliable, high-quality information and resources about Assistance Dogs in the UK (with 500+ visitors per month)• Income generated through brand collaborations, traffic, comments and interactions (£1.5K monthly). • Managing and creating social media content for Instagram (1200+ followers) and Facebook, including using Linktr.ee to promote blog, newsletter sign ups and trending content• Writing blog posts for range of content pillars (disability discrimination and awareness, daily life, practical how to guides etc); creating photography for website using DSLR and iPhone, and editing using Adobe Photoshop and Lightroom, create posts using Canva, Adobe PremierPro and Rush.• Working with team to create branding and WordPress website (90% self-created with support for Plugins); working with SEO company (Web Hive Digital) to set up Google Analytics, Google Business, and carryout Keyword research; creating and implementing monthly content plan and hashtag strategy, including creating and send out Mailchimp newsletters twice a week to 250 contacts.

• Responsible for content creation and social media management (Facebook, Instagram, Twitter and Tiktok) for Bournemouth branch of International Education Group as well as assisting with professional photoshoots and promotional videos. • Assisted with developing and implementing Bournemouth social media campaign to promote new 2 Year GCSE programme. Included creating student and staff interviews, promoting achievements, creating photography and infographics, all promoted on Facebook, Instagram and LinkedIn. Supported by weekly manager meetings to review results and tailor campaign to specific audiences. Also provided recommendations based on changes to Instagram algorithm updates. • Create, review and update Content Plan and Calendar using Notion, mapping on to sales funnel with goal to grow and maximise reach, as well as entertain and educate with 4% weekly follower and engagement growth. • Responsible for taking professional photos on DSLR camera, and editing using Adobe Photoshop and Lightroom, Affinity Photo; creating posts using Canva and Affinity Publisher, Adobe PremierPro and Rush to create reels in line with company branding (following Hex colours, fonts, title styles, logos etc). • Creating unique content for each platform – Instagram for current students, and Facebook for past students and parents. Includes promoting posts on Facebook (incl. geo targeting) and Instagram, and developing and working on collaborations with local restaurants and businesses. • Reviewing social media analytics statistics on Later, to review post performance and update strategy based on what performs well across group, reviewing audience and hashtag strategy.• Writing and publishing SEO optimised blog posts, documenting student activities and daily life, including creating marketing collateral to support ‘What’s Your Story’ student campaign including QR codes.

Bachelor Of Arts - Ba, Politics And Sociology

Bachelor Of Science - Bs, Psychology

A-Levels

English Language - A*, Psychology - A, Religious Studies - B

Gcses

11 GCSEs: Grade A* - B (Maths A, English Language B), Level 2 ECDL Cert. IT Application Skills (QCF)