I drive revenue growth for the home service industry through building strategic, practical marketing program's. I partner with home service businesses and help them identify their growth goals and build an obtainable path to reach them via strategic marketing planning and execution management.This includes:- Building step by step plans to reach desired revenue- Breaking down brand placement- what advertising to buy, where + when- Vendor selection guidance (Website… Show more I drive revenue growth for the home service industry through building strategic, practical marketing program's. I partner with home service businesses and help them identify their growth goals and build an obtainable path to reach them via strategic marketing planning and execution management.This includes:- Building step by step plans to reach desired revenue- Breaking down brand placement- what advertising to buy, where + when- Vendor selection guidance (Website, Search, Media, Designers, etc.)- Brand development- identifying brand strengths, positioning and taglines- Brand graphics- logo and brand guide support- Digital media strategy support- Marketing KPI setup + team training- One-on- one coaching for operators- Ongoing monthly support for clients and their support team Show less

• Led the marketing and business development team for a large service business operating in 4 states. Responsibilities included: marketing campaigns, lead generation, media strategies, P&L, marketing, business development, digital marketing, budget, data analytics, market research, KPIs, metrics, ROI, branding, negotiations, sales conversion, vendors, communication, plus supervised team of 5. • Recognized as one of the top contributors propelling the company’s hyper growth. •… Show more • Led the marketing and business development team for a large service business operating in 4 states. Responsibilities included: marketing campaigns, lead generation, media strategies, P&L, marketing, business development, digital marketing, budget, data analytics, market research, KPIs, metrics, ROI, branding, negotiations, sales conversion, vendors, communication, plus supervised team of 5. • Recognized as one of the top contributors propelling the company’s hyper growth. • Established the strategy and roadmap for B2C organization driving the company’s marketing, branding, digital marketing, business development, sales funnel, and advertising programs. Results added 500,000+ new customers. • Headed the development and implementation of the communications, messaging and advertising spend involving strategy, planning, public relations, agency management, websites, radio, TV, digital campaigns, social media, pay-per-click, email, direct mail, and billboards. • Created and executed the go-to-market, marketing campaigns, branding, and launched numerous campaigns that captured significant market share in each region. Show less

• Led numerous software development projects from conception through completion handling scope, planning, milestones, communications, consensus building, and deliverables. • Headed the Walmart innovation team and project that developed and implemented improved shipping systems using customized software to support Walmart’s ability to make aggressive moves and compete against Amazon in the eCommerce business. Results delivered a major transformation, improved speed of delivery, and… Show more • Led numerous software development projects from conception through completion handling scope, planning, milestones, communications, consensus building, and deliverables. • Headed the Walmart innovation team and project that developed and implemented improved shipping systems using customized software to support Walmart’s ability to make aggressive moves and compete against Amazon in the eCommerce business. Results delivered a major transformation, improved speed of delivery, and increased this tech company’s gross profit to 80% • Managed all RFPs, business proposals, sales presentations, new business acquisitions, client onboarding, and software customization. Show less

• Collaborated with franchise organizations and executives to develop and execute the clients marketing strategy and advertising campaigns. Clients included Stanley Streamer, KFC, Taco Bell, Dish Networks, and Long John Silvers.• Developed the store marketing plan for pre/post grand openings launching 30+ stores include target marketing, potential customer identification, radio, signage, direct mail, flyer distribution crews, online and live broadcasts at event.