Amber Man Email & Phone Number

United Kingdom

London Area, United Kingdom

London, England, United Kingdom

Client: Diageo (Ireland and Northern Ireland market)Planning side:- Respond to campaign briefs by formulating strategic recommendations for audience targeting, budget allocation, and selection of trading partners/publishersTrading side- Run Programmatic PMP and PG buying, Paid Social and Paid Search campaigns across Diageo brands, media types including VOD and Audio through different DSP, social platform and Google Ads. - Optimise campaigns by leveraging data supplied by our third-party verification partners- Guarantee that campaigns consistently meet established efficiency and hygiene benchmarks, including but not limited to CPM, viewability, brand safety, invalid traffic, CTR, and other relevant metrics.Reporting & Client facing- Collate campaign performance and expenditure data from DSPs and verification partners for reconciliation purposes.- Conduct routine client catch-up calls with the cross-functional agile team, delivering updates, insights, and recommendations to the client regarding ongoing and upcoming campaign flights.

Hong Kong Sar

Campaign Management: - Managed brand KPIs and monitored performance metrics, recognising their interrelation and impact on campaign outcomes. - Conducted daily budget and performance checks to ensure campaigns aligned with targets. Campaign Execution: - Effectively managed time while handling multiple projects simultaneously. - Monitored campaigns in real-time to guarantee successful delivery, identifying, highlighting, and resolving any issues promptly. Report & Cross-function Team Management: - Assisted with in-depth analyses, including end-of-campaign reporting, quarterly/annual reviews, and standalone projects. - Produced accurate weekly/monthly campaign performance reports, often utilizing Microsoft Excel.

Hong Kong Sar

Client: Cartier (AU, SEA market), Vacheron Constantin (CN market)Campaign Management: - Ensured campaigns met defined best practice standards through regular QA checks. - Independently responded to smaller briefs, showcasing the ability to work efficiently and effectively. Campaign Execution: - Provided continuous communication and active support to the team regarding campaign delivery and performance. - Demonstrated effective time management while handling multiple projects simultaneously.- Ensured accurate and timely fulfillment of mandatory agency finance processes, collaborating with line managers and junior team members to ensure compliance, prompt payment/invoicing, and minimal finance queries. Client Management: - Contributed to the creation of materials for internal and client meetings. - Built and maintained strong client relationships, ensuring open communication and addressing client needs effectively.

Hong Kong Sar

Client: Disney, Elle & Vire, UnionPay Campaign Management: - Gained proficiency in setting up, tracking, and measuring Paid Social campaigns. - Implemented Paid Social optimization techniques, including audience refinement, creative enhancements, and bidding adjustments, to enhance campaign performance. Campaign Execution: - Executed end-to-end setup and management of paid media advertising across key social platforms. - Maintained clear and timely communication with internal and external stakeholders via email, chat, video, and in-person interactions.Report & Client Management: - Prepared client reports and conducted in-depth analysis of campaign results to derive actionable insights.