Amber Manto Email & Phone Number

As part of this role change my remit expanded to include:Macro consumer insightsAudience segmentation Reporting

I help Australia's most iconic brands understand how to create content that connects.A snapshot of what I do here as part of the strategy team:Data analysis and insights Content strategy (marketing and UX recommendations)SEO audits and strategySocial media and EDM (best practice, audits, strategy)Campaign responses Bespoke best practice channel playbooks that help brands become publishers

I partnered with brands on a range of projects that achieved their marketing goals; native content creation, campaigns, performance data insights and storytelling. I also consulted at a SaaS tech startup, creating a content and social media strategy that would help the marketing team increase brand awareness and app downloads.

I made data more accessible, understandable and useful so the teams could grow a larger, more engaged audience through content. As a result, increasing commercial revenue across a number of different streams.

I led a team (14 in the end) and worked with many other departments across the business to grow and retain engaged digital audiences and build amazing products, in order to increase commercial and affiliate revenue. Brands in my remit included: * Homes To Love (the digital network for Australian House & Garden, Real Living, Inside Out, Country Style, Belle, Home Beautiful) * Gourmet Traveller * Women's Weekly Food * Better Homes and Gardens. I (along with my dedicated team) accomplished so many big, crazy goals in these five years - including integrating another publisher remotely during COVID! - but the one I'm most proud of is increasing the total monthly onsite audience by 46%, from 2.68M to 3.94M.The reason for this is simple: it means we understood the audience, and delivered more of what they want to see, in a format they wanted to see it in. Knowing what audiences want is my superpower.

I was part of the launch content team for nowtolove.com.au (the digital network for Are Media's entertainment and lifestyle brands including The Australian Women's Weekly and TV Week). I created and implemented the content and social strategy for the beauty, fashion and lifestyle verticals and managed a team of content producers, overseeing ideation and editing of all content.

In this newly created project role I devised and implemented a cross-brand social media strategy for Are Media's consumer portfolio in order to maximise traffic referrals and brand awareness. This resulted in a significant uplift in audience growth and engagement across the portfolio. I also managed paid campaigns, and monitored the success of these to ensure the lowest cost per click.

Led the online destination for DOLLY magazine - Australia's Number 1 teen magazine. Duties included managing a team of content/social producers and videographers, content strategy, social media growth (Snapchat, YouTube, Instagram and Facebook), feature and news writing, and editing.I was heavily involved in the replatforming of the site and subsequent digital-first strategy of the brand.

The role of the sub-editor is content quality control - we are copywriters, proofreaders and brand custodians. I used InDesign to edit copy to fit a layout, while ensuring consistency, style and sense. This also included spelling, grammar and sentence structure. I liased with writers, picture editors and designers to ensure the entire layout was logical from a reader's perspective and that everything was absolutely sparkling by the time it left my desk. I was also responsible for final sign-offs of proofs.

Cosmopolitan magazine

Girlfriend magazine.

Better Homes and Gardens (plus its family publications Diabetic Living and Family Circle).

Working across the company’s three homes titles.

Sydney, Australia

B2B magazines across the trade industries. Duties included feature writing, production, commissioning and sub-editing.

Post Graduate Diploma, Journalism

Bachelor Of Media, Journalism