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Executive career intersects brand building, marketing communications, business operations leadership, and organizational scale. Enterprise leader of winning teams and P&L driver who crafts artful solutions to business challenges and works effectively with diverse stakeholders to create value. Experience across CPG, beauty, wellness, commodities, luxury, lifestyle, entertainment, hospitality, media, and food and beverage with Fortune 500 companies, challenger / disruptor brands, and entrepreneurs. Articulate, inspirational, disciplined executive manager with shrewd business instincts and a stewardship vision for building brands' connectivity with target audiences to foster sustainable business health and growth.
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Head Of Agency ServicesAspireNew York, United States -
Head Of Agency ServicesAspire Aug 2024 - PresentAustin, Texas, Us -
Chief Strategy Officer (Cso) - North America1Milk2Sugars Inc. Nov 2023 - Aug 2024Toronto, Ontario, Ca -
PresidentRox United Aug 2022 - Jun 2023Huntington Beach, California, Us -
Chief Operating OfficerArtis 2020 - 2022Red Hook, New York, UsGeneral management lead of luxury beauty brand Artis' business across all functions: Marketing (Social Media Marketing and Digital Media Marketing), Marketing Communications (PR and Influencer), Operations, Customer Care, Finance, Sales and Human Resources. -
Executive Vice PresidentWe Are Bmf 2018 - 2020New York, Ny, UsExecutive leader of integration for the entire service offering and responsible for elevation of the agency’s USP across multiple practice areas including experiential and digital content strategy, event design and production, digital media engagement, and earned attention / media relations. Managed 8 department head direct reports; reported into co-founding Partners. • Chief integration officer of people, ideas and process for clients including LVMH, Coty, Estee Lauder, Luxottica, TikTok, Diageo, Dell, Amazon, Mastercard, Marriott, P&G• Delivered $2MM+ new business revenue annually through my professional network• Responsible for HR, culture and communications for staff of 75 across five global offices; reimagined agency processes, policies and performance management systems to increase retention rates among highest-potential talent and highest-value clients -
Managing Director, Consumer LifestyleMarina Maher Communications 2016 - 2018New York, Ny, UsPromoted to run MMC’s newly-created Consumer Lifestyle Practice due to track record of generating strong organic and new business growth.• Drove integration and innovation in creative, digital, content, paid and earned programming for Consumer Lifestyle Practice clients and for all new Consumer business pitches; grew annual revenue 60% YOY• Won 2017 In2 SABRE Best in Show for launch of COVERGIRL’s first male spokesperson• Won 2017 Cannes Silver Lion for Clairol’s Real Color Stories campaign• Led earned-first launch of Katy Kat X COVERGIRL collection, which sold 160% of Yr. 1 goal in 6 weeks, despite zero paid media support• Streamlined servicing paradigm to successfully protect MMC business in P&G’s divestiture of beauty brands to Coty -
Managing Director & Deputy Director, P&GMarina Maher Communications 2014 - 2016New York, Ny, UsAssumed newly designed deputy leadership role over MMC’s entire P&G brand portfolio, to drive innovation in program offerings and optimize client service best practices.• Awarded Agency Account Manager of the Year by PR News, 2014• Led winning pitches for Galderma Aesthetics & Correctives, J&J ACUVUE, Fidelity• Lead team member in creation of bespoke Omnicom global end-to-end PR network for P&G• Expanded MMC’s flextime commitment as member of exec team ambassadors; voted a top driver of employee satisfaction in year-end survey -
Managing Director, ConsumerMarina Maher Communications 2011 - 2014New York, Ny, UsExpanded portfolio of Consumer Practice brands and drove organic growth in the portfolio by winning AOR assignments for new agency offerings such as community management and social content• Awarded Team Leader of the Year by PR News, 2012• Led strategy and program architecture of COVERGIRL Girls Can, a 5-year, $5MM CSR initiative to help young women break through career barriers and boundaries• Executive sponsor of Management Committee (SAS and VP-level agency practitioners): responsible for mentorship of the next generation of agency leaders -
Group Senior Vice President, ConsumerMarina Maher Communications 2010 - 2011New York, Ny, Us -
Senior Vice President, Covergirl And Max FactorMarina Maher Communications 2008 - 2010New York, Ny, Us -
Senior Vice President, BeautyDevries Public Relations 2005 - 2007New York, Ny, UsLeader of several beauty practice teams with responsibility for program development, senior client counsel, cross-agency collaboration, daily team and budget supervision for clients such as P&G Beauty, Pantene and Noxzema. -
Director Of Marketing, Public Relations And Artist RelationsCargo Cosmetics 2002 - 2005New York, Ny, UsCARGO is a Canadian prestige cosmetics company that was on the forefront of brands leveraging earned makeup artist advocacy to drive sales.• Introduced pro artist sampling and loyalty program: grew membership to over 2000 working artists and delivered ~$3MM advertising equivalency of makeup artist editorial endorsements• Developed artist content for POS materials for top customer Sephora, driving >10% growth YOY• Introduced associate training programs for David Jones and Sephora France, Italy and Spain• Acted as company spokesperson for all global media ops -
Communications LeadCommunity Information Toronto 2001 - 2002Communications specialist for a United Way member non-profit agency, focused on strategic corporate communications and marketing for the successful Toronto pilot launch of a 211 service, Canada’s first 3-digit human services Information & Referral telephone service. Key relationship leader for other NGOs and multiple local, provincial, and national Canadian government stakeholders.
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Director, Artist Marketing & Media RelationsSony Music Canada 1996 - 2001Tokyo, JpFirst role was as Publicity Manager for Epic International and domestic Sony Music Canada rosters. Rose to lead a multi-functional 10-person marketing team of domestic and international product marketing, media buying, public and artist relations, and corporate communications for more than 250 new CD releases a year. Annual budget and forecasting responsibility and liaison with 55 Sony global affiliates. Honored as Marketing Team of the Year at the 2000 Canadian Music Industry Awards.
Amber Meredith Skills
Amber Meredith Education Details
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University Of Toronto - Innis CollegeEnglish -
Omnicom University
Frequently Asked Questions about Amber Meredith
What company does Amber Meredith work for?
Amber Meredith works for Aspire
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Amber Meredith's current role is Head of Agency Services.
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What schools did Amber Meredith attend?
Amber Meredith attended University Of Toronto - Innis College, Omnicom University.
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Amber Meredith has interest in Social Services, Economic Empowerment, Civil Rights And Social Action, Education, Arts And Culture.
What skills is Amber Meredith known for?
Amber Meredith has skills like Marketing Communications, Strategic Communications, Leadership, Communications Planning, Brand Development, Media Relations, Public Relations, Corporate Communications, Strategy, Marketing, Integrated Marketing, Digital Media.
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