 Manager of current Dealer Operations Consulting (DOC) team responsible for creation/formation of a performance retail environment and process for dealers and developing a performance-driven team to meet incremental retail growth.o Incremental vehicle sales: 6% YoY increase over non-DOC dealerso Service Sales $: 13% YoY increase over non-DOC dealerso Parts & Accessories $: 7% YoY increase over non-DOC dealerso General Merchandise $: 5% YoY Increase over non-DOC dealers  Responsible for project and program management around the creation and oversight of the customer experience of the process, support model and documenting and scaling DOC/Dealership best practices  Responsible for aligning with other dealer and customer-facing groups around lead management and conversion and integration of digital customer experience and life-cycle management Developed strategic vision for future phases, or evolution, of Dealer Operations Consulting process, best practices, channels, communication and tactics.  Manage and develop a team of three Department Specific Leads and guide their content, delivery and accountability to performance.

Product Manager responsible for identifying industry trends, competitive analytics, sales insight and evaluating and interpreting customer needs to develop a product line portfolio. Represent the Voice of Customer throughout the product development process. Influence without authority for the benefit of the end-user. Manage projects to budget. Evaluate sales forecast by region and provide inputs to pricing. Help influence market positioning and go-to-market strategy through collaborative information sharing and relaying consumer wants and needs and market insights.

Business consultant to 11 independently owned and operated dealerships and their staff in third ranked state for motorcycles in operation. Responsible for setting district’s strategic focus of dealer profitability and customer experience and lead operators and staff in tactical execution of actions that will improve both objectives. In addition, responsible for communicating HDMC strategy and objectives and implementing programs to meet district, market, and national goals. All interactions depend on leadership and the ability to influence without direct authority and use multiple methods of persuasion to gain buy-in and work side-by-side to implement best practices to improve dealership operations. In addition, I have exhibited leadership in building collaborative relationships with HDDS, Training, HDU and P&A that has spurred training and reporting that was created for use for all districts Market share - Maintained 68% market share 2nd year running Customer Experience - Guided dealers to create exceptional CX: CXI Net Promotor Score= 91.63 (3.33 above budget) Dealer Profitability - coached dealer to execute proper strategy to achieve District Operating Profit as % of Net Sales of 7.68% (2.18% above budget)

Responsible for current state dealer network assessment for the Latin America, EMEA and North American regions. Developed and executed strategic plans for regional assessments that will ultimately inform future state Used Bike strategy and overall dealer performance and profitability. Build trusting relationships with dealers and field staff to meet objectives of current state process. High degree of collaboration with regional teams, field teams and dealers. Effectively communicate Used Bike current state work and alignment with company objectives. Assess regional used bike markets, trends and dealer metrics and inputs and provide and provide strategic insights for consideration by the Used Bike Steering Committee  Built trusting relationships with dealers that enabled open, honest conversations about used bike sales and a holistic view about their business and business strategy Managed the execution and completion of Used SWR integration into TALON and H-Dnet resulting in: o 70% dealer adoption rate after 6 months despite the absence of field support due to more pressing company objectives; 85% program adoption maintained one year later Project Managed HOG Used Bike Program execution requiring high degrees of collaboration with GIS, HOG, H-Dnet, HDDS, ECC/HOG MRRs as well as needing both upstream and downstream communication to keep all stakeholders aware of progress and impacts on their business and the overall profitability of HOG and the Motor Company. Program results include: o Phase I & II on-time delivery to dealers and internal stakeholders and under budgeto 105% YOY membership increase, 21% ahead of 2014 goal (as of Sept)o $44,000 cost savings and 85% man-hour reduction for the Motor Companyo Black CI Award Winner for North America; One of eight awarded in 2014Other Duties/Activities include:Communications Team – Young Professionals BERGInnovation Challenge Winner – GIS & Young Professional BERG

Consutltant for new business model for online car buying site. Responsibilities include: manage brand design, development and marketing of new site/product; develop product roadmap and execution; ensure user-friendly UI and UX of site; design marketing and social strategy that will build brand awareness among consumers.

Served as liaison between vendors, client marketing teams and agency members. High degree of collaboration in creating business strategy, brand and marketing strategy, including business line; and help inform and manage department’s social media engagements.

Champion of using social media to add value and purpose to the end user/consumer while completing an overall brand identity and business objectives. Familiar with social tools, technologies, and process with a track record of creating successful social media governance, process and programs. Keep up-to-date with evolving technology. Worked closely with internal business partners, external agencies and vendors to meet industry standards and requirements while supporting, collaborating and creating innovative and effective campaigns.

Responsible for creating integrated marketing strategies, recommendations and programs for active trader tools and products. Administered project budgets in excess of $2 million. Provide leadership and direction to both internal and external agencies for strategic, targeted program development, campaign management, and successful implementation. Orchestrated strategic relationships vertically and across the organization and external agencies resulting in more cohesive and holistic marketing and client communications. Developed and implemented highly effective marketing campaigns that ensured TD Ameritrade remain #1 in equity trades.