Amber Roundtree Email & Phone Number

California, United States

• Manage multi-platform media and marketing campaigns through fulfillment, relationship building, and data analysis to ensure effective results for our clients. • Key point of contact for existing agency and direct client business after account activation.• Process new digital campaigns sold through Salesforce and monitor execution by the sales processing team.• Provide performance reports weekly and monthly for digital campaigns (Facebook, PPC, OTT (Premion)/CTV, Extreme Reach Network) to ensure fulfillment.• Assist Account Executives in strategizing marketing campaigns from concept to launch.• Input and manage broadcast TV spot schedules in Wide Orbit Traffic.• Utilize Wide Orbit Media Sales to monitor delivery of TV campaigns by pulling broadcast posts.• Perform account maintenance daily by preparing makegood packages for TV schedules.

• Responsible for the sales prospecting, presenting, negotiating, closing, and managing of online advertising with revenue accountability.• Understand client needs, customize package, adapt product recommendations, and close deal.• Manage accounts by onboarding new advertisers and setting correct best practices.• Consistently track and review post-sale client experience, performance, and satisfaction throughout campaign duration.• Analyze data from various sources to drive strategy for digital advertising revenue on a weekly, monthly and annual basis.• Work with Account Management group to provide guidance in the creation, implementation and servicing of Private Marketplace deals with sales team to drive revenue.• Exhibit credibility as an expert in online advertising with an emphasis on branded content, social platforms, native media, influencer marketing, and data/measurement frameworks.• Provide effective revenue projection management, sales reporting and customer relationship management.• Build relationships in the key accounts and categories with the respective client and ad agencies with the goal of enhancing these relationships, building new clients and opportunities, and producing revenue on a consistent, quarterly basis to meet and exceed revenue goal targets.• Maintain working knowledge of research products, including Nielsen, MRI and other data specific tools.• Understands client needs and works closely with marketing, research, and sales planning to develop compelling sales solutions.

• Manage leads: utilize online and offline sources to cultivate new leads • Make daily calls to business owners across all verticals• Drive the full sales cycle to attain new business: make introductory calls, assess business goals through qualifying, and work with business owners in Yelp’s platform and advertising packages• Achieve and consistently exceed monthly sales goals•Worked an assigned territory of 2,000+ leads, making 65+ cold-calls daily, managing a complete sales cycle using Salesforce

Burbank, California, United States

-Coordinate and manage all aspects of the sales planning function, including the daily analysis of profitability of advertising revenues for all dayparts including Network, Digital, Syndication and Soapnet.-Supporting both the ABC Network and Digital Sales teams. The teams consist of two Sales Managers, two Account Executives, and two Sales Planners. -Provide assistance to the Vice President of Sales as a back-up to the Office Manager.-Manage all airtime scheduling problems including revisions, inventory shifts, cancellations, and pre-emptions. -Build plans from specifications, analyze, and review all potential sales proposals in terms of profitability against daypart goals.-Manipulate pricing, media mix, key positions, category exclusivity, and media allocations to maximize revenue.-Maintain client schedules to ensure delivery of buy, assist in building/scheduling ADU packages as needed. -Provide clients with any information on scheduling or programming changes, and estimated air times.-Responsible for billing issues and ensuring all adjustments are completed. -Liaison between Advertising Agencies and Traffic Department to ensure sold schedules run as ordered, including all media elements.-Schedule conference rooms, answer phones, order office supplies through SAP, and other administrative tasks as needed.

Los Angeles, California, United States

• Supporting a Director of Sales that handles International Accounts and a Senior Director of Sales that handles Preferred Partnerships. • Liaison for top clients and our hotels. • Responsibility of the HHonors Bonus Point Program, which includes analysis, redesign, and development of enhancing the current program to drive greater market share from the Preferred Partnership Accounts to the enterprise. • Track and collect contracts for Hilton Honor’s Bonus Points. • Prepare a variety of complex documents: Correspondence, event calendars, expense reports, slides for presentations using PowerPoint and a variety of current software. • Special projects as assigned. • Schedule meetings, appointments, and planning sessions; organize audio-visual equipment; schedule conference rooms; research and arrange travel; prepare itineraries. • Develop, implement, and maintain tracking and filing systems. • Other administrative tasks as needed.

Bachelor Of Science (Bs), Communications: Tv Production

Education record