Amber Cooley Email & Phone Number

Reston, Virginia, Us

Reporting to President and CEO. Drive a consistent brand, generate new business leads, and create a cohesive client onboarding experience. Oversee all internal and external company communications, lead the proposal and partner programs, and implement strategic business development initiatives to expand the customer base.

Reston, Virginia, Us

• Recognized the need to educate and expand the company’s service offerings to prospects through social media, webinars, and promotions to broaden consulting, investigations, protection, training, and intelligence services.• Selected, built, and currently maintain the company’s CRM system to collect, organize, and manage all customer-related information to track the buyer’s journey to streamline communication, enhance the customer experience, and improve data management and reporting.• Integrated Zoho CRM system and operational project tool (TrackOps) to decrease data entry time by 50% and eliminated integrity issues between the two systems.• Launched company-wide communications program and playbook designed to unify messaging across all departments, including execution and flow; also created regular all-hands meeting cadence designed to align the company on goals and customer execution.• Designed and implemented coordinated customer onboarding and offboarding processes for clients, resulting in a predictable experience for customers to reach their ideal outcome.• Champion engagement processes that place customers at the center of every decision (i.e., customer satisfaction monitoring, direct customer communications, employee pain point discovery, customer journey map).• Serve as a member of the senior leadership team, tasked with identifying transformational projects regarding growth and profitability, organizational change, being a preferred employer, and changing clients’ lives.

Reston, Virginia, Us

• Rebuilt website and all branded materials (brochures, sales enablement tools, reports, email templates, presentations) to create a cohesive brand look/feel, elevate the positioning of the brand, and established calls to action to generate and track leads.• Developed standard proposal template with the corresponding content library to decrease proposal creation time across the team and deliver a higher quality product to potential clients.• Created brand experiences through event participation (conference and company-hosted), speakerships, digital assets (email, webinar, website, social media), and thought leadership (blogs, articles).

Redmond, Wa, Us

• Developed and executed program designs, project frameworks, communications, data analysis, and reporting for Microsoft’s worldwide partner group in landing fiscal year strategy and scorecard targets for enterprise solution partners in 100+ countries. • Responsibilities included program end-to-end management, dashboard development consulting, initiative tracking, and measurement attainment reports, field communications, stakeholder meeting/communications/reporting, executive summary report delivery, SharePoint site creation and management, and user interface strategy and roll-out.• Led comprehensive program management for Cloud OS Network (COSN) and Hyper-V Ignite (HSP Infra and SMB); drove SOW and WO creation and facilitation WW; managed initiative tracking reports for both consultants and financials, which included multiple data source integration.• Drove FY planning agenda for WW Partner Team (EPG and SMS&P), including global program management, meeting management, and action item overview.• Supported MPL.next and Partner Workbench – WW Sales Excellence Program, which steered communications, best practice documentation, and support for the field and sales launch of the program.

Atlanta, Georgia, Us

• Cultivated and maintained relationships with developers to establish unique sales-driven opportunities for project developments.• Drove multi-million-dollar real estate sales through integrated marketing campaigns for more than a dozen real estate developments to increase traffic to project sites and convert leads to buyers. Procured incremental funding with developers to ramp events and promotion.• Expanded role into bank-owned marketing and established a cohesive strategy and budget. Communicated bank-owned strategy to the leadership, banks, and agent teams through quarterly presentation decks.

• Directed the rebranding effort for all U.S. acquisitions to sustain a uniform brand across 20,000+ employees, over a dozen offices, and multiple partners and outside vendors.• Developed and executed integrated marketing campaigns across 13 service areas and 9 offices worldwide, increasing the visibility of the company within the U.S. and international markets. Additionally, created the strategic advertising plan for the company, including placements, contract negotiations, and oversight of $500K budget across international and trade publications. • Led the public relations program, including media response, communications strategy, press release development, and interview coordination amongst media and subject matter experts. Crafted global media communications policy and protocol while positioning the company as an industry thought leader through speakerships, article placements, microsites, and partner seminars.• Oversaw content and design development for the company website, including re-design of registration pages and search engine optimization, resulting in 50% higher lead generation and site visitor growth. • Developed strategy and managed marketing tactics for over 35 events resulting in increased lead conversions and sales. Handled overall logistics and sponsorship participation consisting of pre-and post-event marketing initiatives. Managed CRM database with over 30k contacts, including tutorial development and training.• Led the production of collateral and procurement materials, including content development, design, and distribution, and implemented electronic collateral solution resulting in increased client response while reducing procurement costs by 50%.• Directed 20 marketing employees, contractors, and vendors through the establishment of weekly meetings, status reports, project assignments, and overall team collaboration opportunities.

• Directed resources to develop Awareness Campaigns aligned with the company’s brand positioning and marketing strategy.• Managed events and association outreach, vendor relationships within the PR and communications area, and coordinated projects among inter-company teams, driving awareness and increasing the company’s reach outside the government sector.• Developed marketing collateral associated with trade exhibits, presentations, and association publicity.

• Managed global vendor management projects and leadership initiatives and communicated corporate project plans (i.e., new advertising campaign) to marketing managers in the field.