Amber Snowden Email & Phone Number

• Copywriting, editing, brand development, and LinkedIn strategy

Irvine, California, United States

• Developed comprehensive marketing and communications strategies to share organization’s impact, raise awareness, and boost donor engagement• Managed content for various channels, including websites, social media, event collateral, in-restaurant marketing materials, annual report, etc.• Created and oversaw creation of copy that was clear, impactful, and consistent for all stakeholders in an authentic brand voice• Monitored the performance of marketing and communication initiatives using the data and feedback to refine strategies and improve outreach effectiveness *10% brand awareness increase in 2023

Irvine, California, United States

• Managed communication strategies, efforts, and deliverables through various digital, print, and in-person channels• Developed and integrated North Star messaging and brand voice• Oversaw creative development of the Taco Bell Foundation's first Annual Report and first nationally broadcast Public Service Announcement• Integral in transitioning to a year-round fundraising model with sustained communications and in-restaurant marketing strategies*122% fundraising increase in 2022

Los Angeles, California, United States

• Researched, procured, and managed diverse guests for topical live appearances on a national digital talk show• Pitched stories, developed copy, and created content for broadcast

Norfolk, Virginia, United States

• Led the creation of live prime-time evening newscasts by pitching stories, organizing content, writing scripts, creating graphics, and editing video• Managed live reporters and photographers, executed ethical news judgment, served as crisis communication leader during breaking news• Led a team of 16 people daily to create newscasts reaching audiences in 678,210 homes*Named “Best Writer” by leadership and grew 5 p.m. ratings by 26%

Norfolk, Virginia Area

• Integral in launching “Coast Live”, a live Lifestyle Show airing in 678,210 homes• Led nine people daily to create and execute live community-centered shows• Managed show, talent, scripts, creative assets, and content • Collaborated with public relations professionals to book diverse local guests and design live segments

San Diego, California

• Led a team of 10 people daily to create and execute San Diego Living, a lifestyle show airing live in 987,760 homes• Organized and drafted all scripting elements, created graphics, edited video, managed talent, handled multiple satellite shots, maintained digital channels• Collaborated with public relations professionals, account executives, clients, and guests to create live segments

San Diego, California

• Crafted original copy for radio and online, press releases, sales proposals, newsletters, and social media posts• Collaborated with celebrities and their managers on station-promoted appearances and musical performances• Recruited, hired, and managed a team of 10 assistants and interns

San Diego, California

• Drafted news scripts, edited video and sound clips, and created graphics for three newscasts airing in 987,760 homes• Pitched timely news stories

Bakersfield, California Area

• Led a team of seven people daily to create and execute newscasts airing in 215,360 homes• Wrote original content for television, pitched news stories, created graphics, oversaw live newscasts, managed live reporters, posted web content