• Oversaw all product communications and PR for Retail, Hospitality, Payments, and Golf businesses across North America, Europe, and APAC, increasing international coverage 200% in the first year.• Managed a team of communications specialists across North America and Europe as well as multiple external agencies in each region.• Responsible for global strategy, execution and calendar of product launches, executive thought leadership, proprietary data and insight publications, customer case studies, company-wide media coaching, and inbound press opportunities. • Created monthly coverage and outreach reports and analysis for CEO and CFO.• Cultivated and maintained relationships with reporters to guarantee consistent coverage.• Built and project-managed Lightspeed's first-ever comprehensive industry data reports generating 250+ pieces of international coverage per launch.• Coordinated with legal, investor relations, and finance to make sure all press messaging was consistent and aligned with company goals. • Built a successful brand partnership with Netflix to feature Lightspeed as the technology partner for "Pressure Cooker."

• As interim CMO from October ’19 to January ’20, the marketing team achieved its best-ever Q4: 112% to goal.• Grew brand awareness and bookings while preventing customer churn through content marketing, customer advocacy, product marketing, and PR. Grew year-over-year organic search 40%, and organic leads 43%.• Created a singular vision, strategy, and brand voice for all emails, events, social channels, speaking opportunities, content, campaigns, and collateral.• Developed a targeted, account-based PR strategy for promotions, new products and features, and influencer partnerships, securing media placements in Forbes, ABC News, Hospitality Technology, and Restaurant Dive.

•Assist Tactile founder in creative and content-based pitches for clients and prospects.

Highlights: Launched a new interactive customer campaign, blog destination, and interactive livewebinar series watched by over 100,000 viewers per year that consistently generated our largestdeals.• Researched and created new buyer personas, working across teams to create educational andinspirational content that aligned with funnel stages and sales team needs to grow marketknowledge of live video and sales opportunities.• Inspired a team of social, content, and video producers as well as an external PR agency to leverageinternal data into news stories and customer glory with media placements in VICE and Space.com forinteractive content campaigns.• Built a ground-up strategy for content, product marketing, customer marketing, social media, live and creative video, and lead-generation. Worked across teams and stakeholders to create educational and inspirational blogs, eBooks, and videos aligned with buyer personas, funnel stages, and sales team needs. • Managed a team of social, content, and video producers as well as a PR agency.• Launched, produced, and hosted a live, interactive video webinar series watched by over 100,000 viewers per year, that consistently generated the highest average opportunity size. • Pioneered product marketing strategy and new processes for coordinating launches across teams.

•Assisted the Editorial Director of Branded Content in pitching clients new campaign ideas and executing campaigns for brands like Chase and Pivot. •Helped align the Sales and Branded Content team around deliverables and strategy.

Increased unique traffic 203% in 18 months. Tripled organic search traffic from 11/14 to 11/15.• Built the content marketing, distribution and social media strategy for the leading content marketing software company from the ground up. • Manage and coordinate with a team of freelancers, guest bloggers, and other contributors. Work directly with Social and Brand teams to create an effective, on-brand distribution strategy. Communicate across teams to generate new content ideas to solve customer problems and remain innovative in the marketplace.• Create, edit, polish, and publish blog features, newsletters, gated long-form content, and video. Create, analyze, and iterate content strategy quarterly and annually. • Responsible for growth of traffic, leads, audience, and subscriber base including regular performance metrics, analysis and new strategy planning and implementation.

Highlights: More than tripled Twitter followers in first year on the job. The hashtag for ourMadrid International Conference was a trending topic on Twitter in Spain. Increased overallweb traffic 25% from 2011 to 2012.• Create and manage all content, including video and photo assets, for Paley Industry Programs’ (a live event series for media executives) websites, newsletter, social media platforms, and apps. Track and report on website, video, and social media analytics for each event and year.• Create SEO-friendly, engaging content for blogs and social media to extend reach and message of Paley Industry Programs and increase membership and ticket sales.• Research prospective “media elite” speakers and presenters for events. Assist in creating programming themes and agendas. Draft invitations to speakers and coordinate with PR teams and staff for each event. Promote, assistant produce, and live‐Tweet events.

Highlights: Worked directly with C‐Suite executives to drive projects and contract fulfillment forhigh profile clients including BBC America, NBCUniversal, Telemundo, Sesame Workshop, NYCMayor’s Office, and Showtime.• Provided research and materials for CEO's meetings as well as consulting projects. Oversawand delegated tasks to administrative team. Produced consulting reports for clients andstructured timelines for projects.

Provided research for the CEO, search team, and consulting projects, maintained databases for clients and projects.

Assisted Josh Marshall and other reporters and editors with research, created content and images for articles, wrote and reported news pieces, assisted with marketing and social networking for posts, website maintenence. My clips for TPM are also featured on my website http://ambervannatten.tumblr.com/

Pitched and edited videos for gawker.com, used social media to market various articles to increase traffic.

Worked as an office assistant for the HRC, organizing their limited resources after their office was compromised by flooding. Filed and organized client information, worked as a receptionist in the office, wrote articles and organized a donor newsletter, and (my favorite part!) taught ESL to some incredible, inspiring workers.

A student news website I created and pioneered in college. Happy to say The Brick is now the most successful publication on campus, encompassing the original website, multiple television shows on the campus cable channel, internships and involvment and endorsement from the Purchase Journalism Department.

My first journalism job! Started out as a "shadow" intern in high school. In college became an "actual" intern, updating birth announcements and assisting with research for articles. By the end of the summer of 2006 I was writing and publishing local articles. Returned at the end of 2006 to a paid free-lance position covering local news.