Supported designers, developers, copywriters, and business development colleagues with regular and ad hoc consulting and education about digital accessibility best practices, and brand-focused solutions. Contributed to Content and Accessibility Communities of Practice. Collaborated with user experience (UX) peers on accessibility implementation. Reviewed digital experiences across browsers using TalkBack on Android, VoiceOver on Mac and iOS, and JAWS and NVDA on PC.

Guided clients through the process of rethinking and redesigning their digital presence with the use of data and a focus on accessibility. Performed research, planning, and implementation activities including stakeholder interviews, usability testing, data analytics review, copywriting, and UX tasks. Led the effort to create accessibility tools and resources for clients and colleagues. Worked closely with leadership to write accessibility policies and processes.

I wrote and strategized B2B marketing and social media content for small departments, content creation agencies, and medium-sized companies that needed help saying what they want to say.Clients included: Urban Airship, Nike, Nau, Swift Agency, Big-Giant

Drove content creation and strategic thinking for Best Buy For Business and Education. Worked closely with creative director and marketers to conceptualize, strategize, and create an array of marketing content. Content included: e-mails, blog and social media posts, case studies, presentations, letters, print and digital tradeshow collateral, solution sheets, and podcast scripts. Additional collaborative team members are IT specialists, sales team, and account managers.

Collaborated with Product Design team to develop user-friendly B2B copy that enhanced the product user experience. Content included: UI writing, account on-boarding, drip e-mail campaign, landing pages, and application creator instructions.

Brought into the project by Big-Giant, I wrote copy as part of the copywriting team for a Nike News piece about the 2015 Pre Classic Track and Field meet held at Hayward Field at the University of Oregon. In addition to the article, we wrote Nike-specific bios for Zoom Squad athletes. I wrote articles about: Allyson Felix, Mary Cain, Jordan Hasay, Matthew Centrowitz, Jr., Melissa Bishop, Laura Roesler, Sergei Shubenkov, Adam Kszczot, and Darya Klishina.

Organized monthly meetings of 12+ freelance copywriters where we discuss issues related to our work. Nurtured a collaborative community that includes sharing information and resources, asking questions of the group via e-mail and LinkedIn, passing referrals, and subcontracting work to each other as needed. Led marketing initiatives such as the CC: PDX branding campaign, speaker events, community outreach, and website and social media management. http://www.portlandcopywriters.com/

Worked with creatives and directors across multiple categories to create content that deepened customer and employee brand loyalty. Most recently wrote an interactive book about the history of Nike Air.

As a senior copywriter, I managed a team of four copywriters on a content creation project; participated in proposal, discovery, and creative sessions with clients, vendors, and team members; and wrote original content for proposal and discovery books, and custom client content. The accounts I worked on include: Verizon, Autodesk, Cisco, Telstra, Oracle, Johnson Controls, Northwestern Mutual, PricewaterhouseCoopers, and Tata Consultancy Services. It was a mix of good ol’ fashioned copywriting plus content strategy.

Established company’s brand voice. Developed content marketing strategy and teamed with engineers and creatives to create content. Content includes: blog and social media posts, e-mails, case studies, white papers, product brochures, magazine articles, print collateral, landing pages, and direct mail.

Wrote human interest stories about eight competing athletes at 2008 and 2012 Track & Field Olympic Trials. Prior to writing about the athletes, I researched their careers online, through provided press materials, and from in-person interviews conducted immediately after competition at the Trials. I emailed the completed stories to the director of communications (who was on-site), who then edited and posted them on the USA Track & Field website.