Amber Arnseth Email & Phone Number

Greater Minneapolis-St. Paul Area

Collegis Education® is a strategic partner whose revenue-growth solutions help colleges and universities maximize their enrollment potential through data-rich, technology-enabled, marketing, engagement and retention services.I partner with higher education institutions to develop program and portfolio strategies that align with market needs and integrate with their institutional mission. Based on a strong understanding of the consumer and competitive landscape within higher education, I lead a nimble team of strategic marketers and researchers that drive program and portfolio excellence for Collegis partners. Deliverables include providing actionable insights and recommendations based on market and competitive research, portfolio positioning, target audience identification, program value proposition development and marketing strategy development and execution. To address increasing competition and commoditization within higher education, I developed and implemented a unique framework to guide identification of program value drivers and differentiators in alignment with consumer demand and target audience insights.

Greater Minneapolis-St. Paul Area

Collegis Education® is a strategic partner whose revenue-growth solutions help colleges and universities maximize their enrollment potential through data-rich, technology-enabled, marketing, engagement and retention services.I partner with higher education institutions to develop program and portfolio strategies that align with market needs and integrate with their institutional mission. Based on a strong understanding of the consumer and competitive landscape within higher education, I lead a nimble team of strategic marketers and researchers that drive program and portfolio excellence for Collegis partners. Deliverables include providing actionable insights and recommendations based on market and competitive research, portfolio positioning, target audience identification, program value proposition development and marketing strategy development and execution. To address increasing competition and commoditization within higher education, I developed and implemented a unique framework to guide identification of program value drivers and differentiators in alignment with consumer demand and target audience insights.

Greater Minneapolis-St. Paul Area

Responsible for leading the marketing strategy for academic programs within the Schools of Health Sciences, Technology and Design. Led cross-functional teams to launch numerous program launches and other initiatives to drive enrollment growth.

Activeion is a privately held clean technology company formed in 2008. It strives to protect the health and safety of all people, and foster a more sustainable world, by creating revolutionary, chemical-free cleaning and antimicrobial technologies for everyday use. Addressing the ever-­growing need for sustainable cleaning, Activeion’s ionized water technology solutions are ideal for restaurants, hotels, hospitals, schools and private residences.As Marketing Manager, I focus on delivering a positive, engaging customer experience from first impression to post-purchase. • Created and executed a comprehensive marketing plan to bring to market industry-changing cleaning technologies. • Successfully introduced 4 cleaning devices, taking sales from zero to over $2M in less than 2 years.• Developed website and social media strategy that increased traffic and engagement by 65%.• Identify affiliate marketing opportunities and collaborate with marketing peers to develop partnerships that build credibility for our disruptive technology through real/implied endorsement.• Provide guidance and direction to graphic designers to create marketing materials that effectively reflect the brand position.• Develop messaging platforms and write case studies, press releases and copy for website and marketing collateral.• Manage, review and approve all product packaging, labeling and user instructions, ensuring all regulatory, legal and trademark requirements are met.

Tennant Company sells products directly in 15 countries and through distributors in more than 80 countries. As the world leaders in designing, manufacturing and marketing solutions that help create a cleaner, safer world -- Tennant's products include equipment for maintaining surfaces in industrial, commercial and outdoor environments; and specialty surface coatings for protecting, repairing and upgrading concrete floors. Tennant's commitment to customers is supported with a global field service network -- the most extensive in the industry. As Product & Services Manager, I delivered growth in Financial Offerings and Service products by developing, implementing and managing unique product and marketing strategies. Integral player for the development and execution of industry changing business models and solutions.

Developed an international product roadmap that transformed an existing domestic wireless platform into country-specific security systems. Collaborated with individuals at all levels in engineering, manufacturing, sales and marketing to successfully launch them into muliple countries.Key member of strategic team tasked to develop a global business plan to transition the business from a product manufacturer to a web-based services provider.

Strengthened relationships with existing distributors and identified alternate channels for sale in order to increase the reach of Anagram / Amscan products throughout Latin America. Negotiated licensing agreements with companies such as Warner Bros., Disney and Mattel to increase our competitive edge.

Mba, Business

B.A., International Relations, Spanish

Activities and Societies: AIESEC, Spanish Club