Amber Askins Gearhart Email & Phone Number

Ponte Vedra Beach, Fl, Us

Jacksonville, Florida, United States

Jacksonville, Florida Area

Supporting the global Vision Care innovation and pipeline agenda by progressing new products through the GNPP process. Key responsibilities include development, alignment and adjustment of upstream marketing deliverables associated with new products in conjunction with R&D, Global Strategic Insights and Analytics, Supply Chain and other relevant internal and external partners. Enriching and strengthening the robustness of the product throughout the development process.

Ponte Vedra, Fl

Founder and inventor of TubeCoverz™. Spearheaded all aspects of developing a product and starting a small business. From conception through to prototype design, legal development of patent applications, audience research, sourcing and selecting manufacturers, full production process including unique molds and adjustments, brand development, website development, successful Kickstarter crowdfunding round, social platform activation, influencer outreach, FB advertising, Google AdWords and launch. Curating a team of freelance gurus along the way for input and guidance as needed. After 20+ years in advertising, it feels great to create and market my own product! TubeCoverz™ is the ONLY product that lets you cover ugly toothpaste tubes. If you are like me and 50% of the US, you leave that crumpled messy tube on your bathroom counter. Ugly. Our patent pending decorative sleeves easily slip onto soft-sided tubes and keep their shape even as the tube gets used up inside. Made in the USA by a woman-owned companies! TubeCoverz also fits 30+ other products like sunscreen and lotions.For every TubeCoverz we sell online we donate a mini-sized tube of toothpaste to people in need.

Ponte Vedra, Fl

Freelance Contractor always on the lookout for interesting projects that need another brain to mind-meld with. Every situation is unique. Here's a top line of where I deliver value: • Developing partnerships and strategic alliances• Driving/pitching/winning new business• Retaining and expanding existing business• Restructuring communications/processes/procedures • Managing complex client dynamics • Turning data and analytics into actions • Negotiating win-win contracts• Mentoring and training• Personal leave and maternity coverage: Executive level through Account Supervisor higi SH llc (higi), (Population health enablement company that operates the largest self-screening health station network in North America) • Developed co-branded pitch platform to showcase unique healthcare network to Fortune 100 companies to secure partnerships that drive usage and consumer awareness/education. • Evaluated potential partner companies to to determine/develop aligned growth strategies.Wexley (Advertising Agency): • Partnered on select new business efforts determining interest/impact/scope/profit potential and constructed proposals with multi-discipline teams.

Seattle, Wa

Wexley is a privately owned shop of 40+ kick ass ad pros working across all advertising/marketing disciplines: traditional, digital, experiential and social.As Client Service Director I was part of the Senior Leadership Team contributing to the overall guidance and trajectory of the Agency achieving year-over-year growth, culminating in winning the Ad Age Small Agency of the Year Northwest 2016.Responsibilities included: new business efforts, contract development, establishing partner agency relationships, and leading the on-boarding of new Clients. I'm most proud of establishing an approach to Account Management that positioned the department as a strong advocate of the creative product and trusted marketing partner to Clients. Industries: Technology brands, Sports Teams and Training brands , Finance, Healthcare, RealEstate, CPG (beverage/snacks), Insurance, Travel, QSR, Recruiting, Education (University), e-commerce, Non-ProfitPositions held: Account Director, Group Account Director, Director of Client Service (from Sept '13)

Atlanta, Ga

Moxie (Zenith Media)Group Account Director (contract September - December 2009) Client: Verizon Oversaw Wireless and Telecom Teams. Led development of new social media projects including Facebook and Twitter activation, influencer outreach, paid digital media and search support (natural and paid). Assisted in developing new team structure for internal team and partner agency relationships. Immersed in digital, search and social reporting.UNBOUNDARY Account Director (contract March-April 2010) Clients: Charles Schwab and InterfaceFLOR Provided coverage for a Principle of the company on maternity leave. Developed strategic positioning and culture strengthening initiatives for key business segments of Charles Schwab and InterfaceFLOR, including: strategic framework, value propositions, narratives and roll-out plans.UNBOUNDARY is a strategic development and design firm in Atlanta, GA, and host of TEDxAtlanta.

Clients included:P&G: Gillette (UK and Western Europe), Venus (UK), Braun (UK)Developed new advertising campaigns and led integration efforts for all partner agencies (in-store, online, ER/PR, media, experiential) to ensure consistency of message.Transformed global brand equities and campaign ideas into WE and UK specific materials. Pepsi: Gatorade (UK Launch), Pepsi RAW (Global First/UK Launch), Pepsi Max, 7UP , Purdey'sKey contact for Pepsi UK, second largest Pepsi market in the world. Developed new strategies and creative work for Gatorade, Pepsi RAW and Purdey's. Oversaw team managing adaptations and unique materials for global Pepsi MAX and 7UP campaigns to support local market promotions during key FMCG periods.Bayer: Feminax Ultra (Midol in the US)Connected internal global BBDO resources to develop launch spot for Feminax Ultra for less than 100K, reaching 300% of sales goals. Requested by Client to lead new business project for Bayer based on relationship.

Client: AT&T/Cingular WirelessKey member of team that launched Cingular Wireless. National “Self Expression” campaign took Cingular brand awareness from “zero to Nike-level” in 6 months.Led the Cingular Go Phone campaign; awarded the 2007 Gold Effie Award for Telecom Services. Introduced first-to-market music phones in US: the SYNC, Blackjack and ROKR (the first iTunes phone) using top musical artists and music through partnership with talent agency and talent management.Launched ”Digital World”, the first national youth campaign to introduce the target to AT&T. Creative broke all existing corporate design rules and garnered millions in media support from national brand budgets to help reach this illusive target. Directed all agencies in program development: interactive site creation, online and viral support, magazine, OOH, and college activities.Evaluated, developed and brokered multimillion dollar entertainment partnerships for Cingular/BBDO (Star Wars Episode III, Spider-Man and Charlie’s Angels II ) to encourage a behavior change in U.S. mobile phone data usage by developing exclusive wireless content offerings: games, graphics, text programs, ringtones/voicetones, etc. Secured support from all internal Client departments, movie studios, and partner Agencies to plan and execute multi-channel programs, including contract negotiations, brand/product placement in the films, strategic campaign development, advertising, product design, POS and packaging. Led account management team of 26 through national retail promotional change outs (400 pubs, 550 radio stations) multiple times each year.Managed regional teams: West (11 states/3MM gross ads/yr), Southeast (9 states/2MM gross ads/yr).Managed 14 employees through to promotions over 8 years.Positions Held: Account Executive, Senior Account Executive, Supervisor, Management Supervisor

Clients included: Fiddler's Creek (Affluent Second Home Community)John Alden and Neighborhood Health Partnership InsuranceShaw-Ross International ImportersFlorida Crystals SugarPositions held: Assistant Account Executive, Account Coordinator