Amber Beasley Email & Phone Number

• Recurring Freelance roles creating logos, brand identities, packaging designs, product development, photo retouching & editing, marketing materials, social media design• I offer website support and design through WordPress, Wix.com and some light frameworks like Bootstrap.• Design Liaison: Audit & QA test websites to make informed design and UX layout recommendations.• Just for fun I illustrate digital characters for t-shirt designs & other usages

• Update Amazon Sales Listings accompanied by a series of images intended to communicate information about the product in a visual way. Some products have more visually demonstrable features than others, but we prefer as many useful images (up to 6, including the Main image) as we can get.• Photo Editing and Design Skill Set: Cut out product & remove background to nearly pixel-perfect accuracy• Color-correcting and brightening/darkening a set of photos uniformly• Compositing… Show more • Update Amazon Sales Listings accompanied by a series of images intended to communicate information about the product in a visual way. Some products have more visually demonstrable features than others, but we prefer as many useful images (up to 6, including the Main image) as we can get.• Photo Editing and Design Skill Set: Cut out product & remove background to nearly pixel-perfect accuracy• Color-correcting and brightening/darkening a set of photos uniformly• Compositing (stacking/combining) multiple images when applicable to get the best lighting/focus for the entire object• Adding bands of color, vector shapes, and/or text to an image Show less

Freelance Web/WordPress Print & Logo Graphic Designer, QA at Dental Inbound https://dentalinbound.com/• Branding and Logo Design support to the Creative Director & Promotions Department• WordPress updates, re-design and QA for current and new clients• Design Print Marketing & Direct Mail campaigns for clients using targeted demographics• Create one-off assets: ◦ internal marketing materials ◦ promo banners (one is hanging on the CCHS ballfield)… Show more Freelance Web/WordPress Print & Logo Graphic Designer, QA at Dental Inbound https://dentalinbound.com/• Branding and Logo Design support to the Creative Director & Promotions Department• WordPress updates, re-design and QA for current and new clients• Design Print Marketing & Direct Mail campaigns for clients using targeted demographics• Create one-off assets: ◦ internal marketing materials ◦ promo banners (one is hanging on the CCHS ballfield) :https://www.dropbox.com/s/08phxm4vuwqomd4/Solace-Dentistry-CCHSBanner-opt5.jpg?dl=0• T-shirt Designhttps://www.dropbox.com/s/yhpjtsn572nm4b2/belmont-give-veterans-smile-options.pdf?dl=0 Show less

Web Graphic Designer - Targeted/Remarketing Ad Design, Web Design, InfoGraphics, ETC• Designed Hero Images for each tab on Johnny’s Pizza Website. https://johnnys-pizza-8lkm.squarespace.com/• Design liaison to Wray Ward to create Facebook/Social/Targeted and Remarketing PPC Ads for Velux, USA.• Created detailed Infographic for TRUGUARD social media and blog.https://www.truguardconstruction.com/about-us/news-and-articles/30468-window-replacement-101.html

Fort Mill,Sc

Contract Web Graphic Designer, eCommerce Unique USA - eSalerugs.com, an International Direct Rug Retailer supplying US, Canada, UK and AustraliaDUTIES INCLUDED: • Email Template Design • Email Visual Design • Social Media asset design: Twitter, Facebook, Instagram, Pinterest • Web Banner Design for four regional markets: USA, UK, Australia, Canada • Interactive Marketing Design (Google AdWords) • Art Direction, Set Design & Product Selection • Rug Design… Show more Contract Web Graphic Designer, eCommerce Unique USA - eSalerugs.com, an International Direct Rug Retailer supplying US, Canada, UK and AustraliaDUTIES INCLUDED: • Email Template Design • Email Visual Design • Social Media asset design: Twitter, Facebook, Instagram, Pinterest • Web Banner Design for four regional markets: USA, UK, Australia, Canada • Interactive Marketing Design (Google AdWords) • Art Direction, Set Design & Product Selection • Rug Design • Email Scheduling - Salesforce (Exact Target) • Social Media management through HootesuiteNOTEWORTHY ACCOMPLISHMENTS: • Introduced concept of lifestyle photography to create personal connection with customers • Implemented and maintained a Production Schedule to streamline asset delivery and marketing campaigns across multiple platforms including email, website, social media and interactive marketing • Measurable increase in social media engagement through Instagram • Proposed, implemented and designed Promoted Pins in Pinterest with measurable increase in engagement • Start to Finish Campaign Design & Delivery SEE "Start of Autumn Sale" http://www.awevisual.me/portfolio-campaigns.html • Increased customer engagement and brand awareness by re-posting social posts where users pictured our rug in their photo. With permission, we shared these real life photos through our social feeds, with shout-outs to the customer who posted the image and a call to action for others to share their unique style with us. Instagram followers increased 200+ in my 3 month contract time. • #SaturdaySocialScene - Concepted and Designed the layout, logo and the social media icons. A monthly to increase email highlighting the re-posts mentioned above. Featured original posts, coupled with description of the rug on display with a direct link to purchase that rug. Call to action for others to purchase the same rug, and make it their own, then post to social media. Show less

In addition to the description listed in the contracting positing below, • Visually Communicate across multi functional organizations using • rapid prototyping. • with key stakeholders such as merchants, photography studio, vendors, internal marketing team, design, UX, production, QA, and testing to • deliver marketable on-brand assets in finished design to social, email, desktop and mobile.• Weekly, Created Women, Women Plus, Petites, Juniors & Juniors Plus web page designs.•… Show more In addition to the description listed in the contracting positing below, • Visually Communicate across multi functional organizations using • rapid prototyping. • with key stakeholders such as merchants, photography studio, vendors, internal marketing team, design, UX, production, QA, and testing to • deliver marketable on-brand assets in finished design to social, email, desktop and mobile.• Weekly, Created Women, Women Plus, Petites, Juniors & Juniors Plus web page designs.• Launched web presence & continuity of Belk brand's such as Crown & Ivy and Belle & Ty.• Worked with social media to deliver on-brand marketing aligned with website and in-store for use on the Belk Facebook, Instagram, & Twitter pages. • Launched Belk paid for Pinterest add campaigns with social media team - currently performing well.• Designed web & social presence with brand continuity for corporate campaigns such as • Belk Active, Junior's Trend Watch , Trends Hub & associated digital visual assets.• Actively participated in creative problem solving and presentation of visual solution to key stake holders.• Increased focus on brand continuity across multiple digital platforms. • Worked closely with content strategy to deliver an on-brand omni experience to targeted audiences, increasing customer ease of use, driving an increase in conversion rates and overall positive user experience, in-store and online.• Design visual continuity, • Interactive campaigns, • vendor brand experiences, • corporate wide campaigns to ensure brand continuity across all channels, including in-store, print, and omni. • On-boarded and trained new contractors within the Design team. • Actively reached out to new hires/contractors on other teams lending my design knowlege and establishing myself as a fully transparent source for those needing insight into the design process, assisting in that sweet cross-functional communication which is invaluable to a successful, well-oiled organic machine. Show less

Belk Corporate & Belk Ecommerce Photo Studio

Contracted eCommerce Photo Art Director & Creative DesignerBelk, Inc. Fashion Retail, Charlotte NC• Worked alongside a talented group of fashion photography designers and lead Art Directors, manipulating in-house as well as vendor provided fashion and product (on figure -model) / product (off figure - lay down) photography to the Belk e-Commerce Standards and Style Guide• Used design techniques with Adobe Suite CS4 in conjunction with skilled photographers to assure accurate and… Show more Contracted eCommerce Photo Art Director & Creative DesignerBelk, Inc. Fashion Retail, Charlotte NC• Worked alongside a talented group of fashion photography designers and lead Art Directors, manipulating in-house as well as vendor provided fashion and product (on figure -model) / product (off figure - lay down) photography to the Belk e-Commerce Standards and Style Guide• Used design techniques with Adobe Suite CS4 in conjunction with skilled photographers to assure accurate and streamlined merchandise display and increase consumer interest by optimizing the visual aesthetic quality of merchandise. • Assisted in post-production Selects, experienced photography sessions • Approved images as an eCommerce Photo Art Director before submitting to e-Commerce content team for placement on belk.com.• General understanding of marketing workflow, media compass, terminology, deadlines and stages involved in merchandise concept to delivery of final product to both print and e-Commerce marketing channels. (Including Vendor delivery, Buyer Approval, Web-Merchant approval, and eCommerce photo Art Director approval) • Worked with Mobile Marketing team to create iPad-ready Catalogs from post-production print layouts.• Marketing and Promotions Department – Creative Development - Assisted in creative development of gift cards, wrapping paper, ROPS, Direct Mail, advertisements and in-house promotions, simultaneously working with Belk’s mobile manager to digitize printed catalogs for mobile/tablet application. Show less

On-going responsibilities included:• Managing and processing artists'​ files. (for print and web format and uploading to the Linda McDonald, Inc website for manufacturer viewing.)• Mock-Up and Reformat flat design into 3D or 2D Design for product development to present to key stake holders including Joanne's Fabric and Springs Creative• Editing artists'​ work to fit manufacturer's specifications• Creating templates to showcase artwork for various products, often in 3-… Show more On-going responsibilities included:• Managing and processing artists'​ files. (for print and web format and uploading to the Linda McDonald, Inc website for manufacturer viewing.)• Mock-Up and Reformat flat design into 3D or 2D Design for product development to present to key stake holders including Joanne's Fabric and Springs Creative• Editing artists'​ work to fit manufacturer's specifications• Creating templates to showcase artwork for various products, often in 3- Dimensional design: ceramic wall plaques, packaging, gift bags, gift wrap, notepads, stationary, pillows, purses, ornaments, figurines, dinner ware, napkins, mugs, journals, towels, door mats, and much more.Work closely with several manufacturers who sell to Wal-Mart, Target, Hall-mark, World Market and more to edit the original artwork to the specification they have for their particular product.Worked closely with Fabric Companies such as Joann Fabrics to create marketable fashion designs in full repeat from artists' designs - Opened market for Fabrics including fabric libraryCreated brand identity (logo, letterhead, etc) for fabric representatives globally. (Miracle Resources) Show less

Charlotte, North Carolina Area (Fort Mill, Sc)

• Represented company at several area BNI and Carolina Connections meetings.• Established and maintained loyal and professional business relationships with a multitude of clients (small & big business owners)• Opened new market in Fort Mill, SC• Made successful presentations to large group audiences• Developed ad copy and layouts for various ad campaigns• Established communication and awareness via Social Networking (Twitter/Facebook/Tumblr)• Created and assisted with… Show more • Represented company at several area BNI and Carolina Connections meetings.• Established and maintained loyal and professional business relationships with a multitude of clients (small & big business owners)• Opened new market in Fort Mill, SC• Made successful presentations to large group audiences• Developed ad copy and layouts for various ad campaigns• Established communication and awareness via Social Networking (Twitter/Facebook/Tumblr)• Created and assisted with design for numerous T-shirts and Promotional Items (from initial design to production). Show less

Created numerous in house promotional marketing material for the TnD, including in house newsletters,flyers, and promotional product material. Several newspaper advertisements and ongoing marketing visuals.Large projects including the complete overhaul and redesign of the Orangeburg Festival of Roses booklet,billboard and other promotional material. Cover won a PALMY award for Most Innovative design. Designed a virtual tour for society members who could not visit the Rose Gardens in… Show more Created numerous in house promotional marketing material for the TnD, including in house newsletters,flyers, and promotional product material. Several newspaper advertisements and ongoing marketing visuals.Large projects including the complete overhaul and redesign of the Orangeburg Festival of Roses booklet,billboard and other promotional material. Cover won a PALMY award for Most Innovative design. Designed a virtual tour for society members who could not visit the Rose Gardens in person (functional and posted atwww.thetandd.com/rosefestival) Worked directly with Chamber members on their monthly newsletters,videotaped, edited (vmix) and posted on the website web testimonials and news stories.www.thetandd.com/multimedia. Created Memorial Day web page and various other additions to the website.Daily implementation of news print to web, keeping both mediums up to date by using Face Book, Twitter and TheTandD.com website. Show less