Amber Bender Email & Phone Number

I help women-owned small businesses implement consistent digital marketing tactics that increase brand awareness, generate leads, and boost conversions to take their business to the next level.Services: Email Marketing Set-Up & Management | Website Updates | List Building Funnels | Blog Management | SEOOn-Going Marketing Tasks: Emails | Publish Signature Content | Schedule & Monitor Social Media Posts | Marketing Analytics Tracking | Research | SOPs

- Executed email strategies from setup to implementation, conducted quality assurance testing and managed editorial calendar sending 200+ email campaigns per year.- Collaborated with digital team to collect, analyze and present 15 digital marketing metrics reports and SEO research to stakeholders.- Managed 10+ daily customer requests, resolved web issues and updated accounts in internal systems.- Led customer web support initiatives and developed guidelines / procedures to streamline website processes.- Conducted website audits and content entry to improve user experience and optimize for search engines.

Rice Lake, Wisconsin

As a marketing services coordinator at Rice Lake, I was part of a team that supports the marketing initiatives of the company, as well as a network of independent dealers.- Spearheaded email marketing initiatives and strategies based on insights gathered, resulting in 3% click rate increase in 2019.- Developed documentation following brand standards and email best practices including, procedures to ensure consistency, guidelines to streamline email processes, production workflows and competitive analysis documents.- Prepared and facilitated four remote website training sessions with customers and platform demo presentations with internal cross-functional teams.- Conducted daily website audits, maintenance and content entry.- Provided project coordination and administrative support; supporting the daily functions and initiatives of the company, as well as a network of 100+ independent dealers.- Managed website updates, annual catalog creation and mailing, email campaigns and brand awareness initiatives for two product managers.

- Managed marketing projects and initiatives across a variety of channels including, website, social, email marketing, print and trade shows for five product managers.- Prepared marketing collateral and presentations for an annual sales meeting.- Provided marketing support for a network of 100+ independent dealers.

Bachelor Of Science - Bs, Public Relations

Activities and Societies: PRSSA (web and social), Resident Web Life Committee, Campus Wide Programming Committee, Outdoor Club Historian.

Certificate, Marketing

Associate Of Science - As, Graphic Design